CRUSH Crossfit

CRUSH Crossfit

Posted on 14. Mar, 2013 by in Marketing Fitness

Whether you like them or not…..


The main reason they’re crushing it is their CULTure.

Awesome Way To Build CULTure in Your Business

If you notice they basically do ZERO marketing.

Unless some dying “Boot Camp” franchise they understand
the importance of CULTure and their product.

They are not trying to be everything to everybody.

They are who they are and people either love them
or hate them.

And that my friend is BRILLIANT.

Fitness Revolution has build a CULTure of over delivering
to their clients.

They also don’t rely on gimmicky, cheesy marketing tactics.

As a result they are the fastest growing personal training
franchise in the world.

I said it before and I will say it again, get your clients results
and deliver 10X the value and you will never, EVER have to
worry about your next meal.


GREAT Way To Show That They Are Getting Results

carrotOne of the best books I have ever read was called “The Carrot” Principle
by Adrian Gostick and Chester Elton.

It basically talked about how to use “recognition” to engage and retain clients and employees.

I highly recommend picking it up.

Great Way To Recognize And Increase Retention

Your boy Sam,

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One Comment


22. Mar, 2013

I agree. Love or hate em, Crossfit has done a good job of brandig their identity. I used to dabble in Crossfit before it became what it is today, but I still enjoy watching the Crossfit Games.

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