Whether you like them or not…..


The main reason they’re crushing it is their CULTure.

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If you notice they basically do ZERO marketing.

Unless some dying “Boot Camp” franchise they understand
the importance of CULTure and their product.

They are not trying to be everything to everybody.

They are who they are and people either love them
or hate them.

And that my friend is BRILLIANT.

Fitness Revolution has build a CULTure of over delivering
to their clients.

They also don’t rely on gimmicky, cheesy marketing tactics.

As a result they are the fastest growing personal training
franchise in the world.

I said it before and I will say it again, get your clients results
and deliver 10X the value and you will never, EVER have to
worry about your next meal.


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carrotOne of the best books I have ever read was called “The Carrot” Principle
by Adrian Gostick and Chester Elton.

It basically talked about how to use “recognition” to engage and retain clients and employees.

I highly recommend picking it up.

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Your boy Sam,