Posted on 08. Apr, 2009 by in Fitness Marketing Strategies, Marketing Fitness, Personal Trainer Sales Systems

turbulence-craigIt’s funny how our little personal training and fitness world works …

… because although he’d never get recognized at the mall, I talked to a guy recently who’s an absolute celebrityCraig Ballantyne. to trainers worldwide (and just like any celebrity, almost everyone has something to say about him) –

In some way or another we all know who Craig is – whether you’re working on an e-book, attending conferences, or just hating on him for making money doing basically the same thing you might be doing 12 hours a day for peanuts; Craig’s a guy that’s very active in this business and known by and friends with most of the people at the top of it.

What Craig’s famous for is bringing the e-book mainstream to a new generation of young trainers that have used him for help or inspiration in their own online efforts.  His reach is much larger than e-books now, with his original project, Turbulence Trainingmembership and community component to it, and Craig now heavily involved as a business coach in all the areas of online training, from e-books, to membership sites, to oline promotion. now with a huge

Here’s the audio from our conversation: (I know everyone’s been asking for the MP3s and i-tunes downloads of these interviews instead of these youtube files – I’ll be posting them, in addition to back issues, on the blog for you very soon).

[youtube WR6e65KfZIA&feature nolink]

[youtube Q1FQArRCow8&feature nolink]

Craig’s obviously not a fly by night success story – he went through the usual channels, from  graduate school to gym work, to gain his knowledge and experience.

And as you heard in the interview, Personal Training eventually turned into his first book , Turbulence Training, which eventually led to an entire online business.

Although they seem like relatively simple ventures, the earnings figures of some of these online e-books are amazing, putting what a lot of major traditional authors are doing to shame.

And when you hear it from Craig, his overall mastery of the business makes it seem deceptively simple – that’s a good thing, because he make the information accessible and chunk-able for anyone to use and work with.

You can find more about Craig’s online business coaching here:  Online Super Profits.

And of course, his Turbulence Training program can be found here:  Turbulence Training Fat Loss System.

Craig’s message is a very positive one: he points out that in the process of his writing and online publishing, he became a much better and more knowledgeable trainer.  That’s the take home message, that online publishing is for everyone, and the process will help your knowledge and career take off.

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Noel Lyons

08. Apr, 2009 will convert You Tube Video to MP3

Yet another great interview Kaiser. Good job!


08. Apr, 2009

Craig made a very important point – he is persistent. I’d also add that he is very prolific. He manages to create a lot of content daily. His key is using systems, working early and… typing fast :)

And he gives tons of free info away – check out the teleseminar he gave away at his business blog last year…



08. Apr, 2009

How much did Craig pay you for those backlinks? LOL

Craig Ballantyne

08. Apr, 2009

Yavor, very true. I have planned persistence in action everyday. And I’m always thankful I decided to take “Keyboarding” class way back in grade 10! It has served me well.



08. Apr, 2009

Yeah Craig’s one of the consumate pros at this – like I said, not a fly by nighter – he puts in the word day in and day out, and is always constantly learning –

Thanks for coming on man!


09. Apr, 2009

Speaking of giving away plenty of quality content, thank you Kaiser.


09. Apr, 2009

Great stuff! There’s nothing more valuable to a trainer then his work ethic. Craig’s work ethic is his biggest strength. He gets things done, period! I hope I can accomplish 1/4 as much as Craig has! Just take action and things will happen! On another line, its always importat to always learn something new EVERYDAY. Hence, I read Craig’s blogs, newsletters, this blog, and many other sources and books online and off. You can never be “smart” enough. Thanks for the post! Very VALUABLE stuff!

Keep rollin Kaiser!

Doug G.

09. Apr, 2009

Craig, I like your reminder about being able to make a comfortable living in making a strong connection with a very small niche market – I’ve heard it said before, but they way you put it helped make it seem possible.

Awesome interview and info here.

craig ballantyne

09. Apr, 2009

Thanks Doug. there are still quite a few niche markets in the fitness industry where there is a “hole” and with lots of opportunity online!



09. Apr, 2009

Thanks James –

Yeah Travis – from what I’m seeing with you, you’ve definitely got that work ethic part down – and thanks for pointing out that smarts aspect –
Yeah Doug and Craig – that’s one of the biggest mental breakthroughs I made when I first started learning about what a lot of trainers were doing online –

Great feedback from everyone –

Eirik Sandvik

10. Apr, 2009

Good info! Always great content here on Super-Trainer.


13. Apr, 2009

As Craig mentioned, I new I needed a mentor in order to shave some time and frustration off of the beginning stages of building my business. While working at my gym job in the past I had a hard time looking up to my fitness manager and new I needed to look else where… hens, I found your blog and got you training manual, super awesome find I might add.

Thanks so much for having Craig on your blog, he is definitely someone I am planning on looking into.

I remember talking to a personal trainer at the gym about the new things I’m learning on your blog and we started talking about niche like Craig mentioned and this trainer I was talking to said he was afraid of pigeon holding himself. But, as Craig has made it clear and you have also mentioned many times, when you become more specific your actually enhancing your marketing abilities and connection with the people more effectively. Life isn’t about please everyone.

Great stuff, thanks again!


15. Apr, 2009

It’s funny, Craig contacted me on Twitter and I had no clue who he was! Now I know!

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