Big Mistake I Made When Promoting The Black Friday Sale

Big Mistake I Made When Promoting The Black Friday Sale

Posted on 28. Nov, 2011 by in Marketing Fitness

Big Mistake I Made When Promoting The Black Friday Sale on Fitness MarketingBig Mistake I Made When Promoting The Black Friday Sale on Fitness Marketing[vimeo 32804600]

Here’s my email reply:

Hi (first name), good news & bad news.

The bad news is that you were not one of the first 20…

The GOOD news is that in order to confirm your spot we require your payment information, since it’s only a one-time fee of $47 (debit/credit card number with exp date).

And so far only 18 out of the first 20 confirmed by sending me their cc info.

I don’t want to wait too long so if you want to get this $47 deal just email your payment info and I’ll squeeze you in =).

Also let me know what day & time you can start!

I attached a picture of my gmail inbox just so you know I’m not making this stuff up :)

Talk to you soon,


Michael “The Engineer” Duivis


Also, check this out for Personal Trainer Marketing

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28. Nov, 2011

Great advice, I ran into that problem once when I didn’t have a clear call to action the first time I did an email promo. Now a days I just have people call.

JJ Brawley

28. Nov, 2011

Dooodes! I have the solution for this!

When I got these emails from Sam I already KNEW that the last thing in the world I would want to do is answer the damn phone for 20 people! First…I don’t have that sort of time! Second, my assistant didn’t know about the sale and it was her day off anyway…..and so it would have been lame…and in all honesty….I was sort of busy on Friday at the hospital with my wife who was having a baby!

So…I did this…

I added a PS:

P.S. To make this an even easier program to jump into I’ve put up a very special link “right here” that you can click on and securely sign up online before anyone else….BUT, like I said…its only for the first 20 fast action takers.


I actually didn’t get ANY calls! all of my sign ups from this came from that link which went direct to a shopping cart page on my MindBodyOnline account. I wrote NO sales copy and didn’t make a web page…and you know what….as of Sunday I had only 5 sales, but as of Today….Monday, 5 more signed up…Do I care? Nope…Because I already upsold the first 5 into my HFBF program and got another $50 out of each for a total of 7 weeks!

This program ROCKED! Thanks Sam and Michael!


29. Nov, 2011

Thanks for sharing Mike,

I’m a big fan of your videos, always really great content.

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