Personal training business is the most important side of the personal training industry. It’s what separates the trainers that succeed from the trainers that don’t. Most trainers have a lot of personal training knowledge, but if they don’t understand the business side of personal training, they’re going to have a hard time making it in the field of personal training. Personal training has the potential to be a very high paying career.
The average trainers salary is between $60 to $100 per hour, and you only need 10 to 15 regular clients in order to make $100,000 a year as a personal trainer. But the way to get these clients and to make sure that you get top rates comes down to your understanding of the business of personal training. Here are a few things to keep in mind for anyone starting the personal training business:
Selling is the most important thing you have to do. In personal training your ability to sell is going to make the difference between whether or not you’re the one that gets the client. It’s recommended that you study selling as much as the perfect professional sales person would.
This also goes for marketing. Marketing is your ability to get your name and message in front of a large number of people, and make them want to contact you. Marketing is one of the most important things of anyone starting a personal training business can study. Besides selling and marketing, there is the financial side of personal training. The mistake most personal training business owners make is that they don’t understand this financial side. They don’t realize the amount of overhead that’s involved in paying employees and paying rent and equipment costs in a personal training business. For that reason they lose money from day one and too soon go out of business. That’s why understanding all of the costs and time constraints with the personal training business is essential even before you get started and open your doors.
Personal training can be a great career, but you have to keep in mind all the hours involved, the amount of work involved, the difficulty there is in getting clients, and the importance of selling. If you go into the career with your eyes open you’re going to have a much greater chance of success. If you’re already a fitness enthusiast, selling fitness is one of the easiest things you can do and one of the most fun things you can do. The day that will take the fun out of it immediately is the business side. So learning about the business side from the beginning is something that every personal trainer must make their number one priority. The good news is this can be learned on the job while you’re getting the experience and growing your private personal training business. So the first things to learn are how to get your first 10 to 15 personal training clients, and in the process, you can slowly increase your business and your income.
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