9 Real Life Marketing Lessons

9 Real Life Marketing Lessons

Posted on 10. May, 2011 by in Marketing Fitness

Daddy I’m ready for my new bimmer. I like the red one Daddy

This post and this blog for that matter is not intended to brag, boast or impress anyone. Lord knows  I have worked and continue to work my A** off for everything that I have. This post is designed to entertain as well as teach you some marketing fundamentals.

Friday 5/6/11

It was just too nice of a day to go to work. So I decided to take the family to Huntington Beach to relax and spend some quality time with my favorite girls. On the way we had to stop by the BMW dealership because my wife’s 2011 X5 was waaaaayyyyyy over due for an oil change. That’s a woman for you ;)

I have no idea where she drives but she already has 17K miles on her car. I on the other hand have 6k miles on my M3 and we both picked up our cars the same day in November. I keep asking her “where does your new boyfriend live”.

Note: My wife and I are best friends and I love busting her chops

Another Note: I really should stay away from car dealerships cuz every time I go in there I end up leaving with something. I kept trying to convince my wife to trade her 300hp X5 to the new 550hp X6. After all we can’t risk  princess being late to preschool can we. She wouldn’t go for it.

While at the BMW dealership I noticed how they cater to their customers.  They had a miniature golf, juice bar and even wireless internet with work cubicles. AMAZING.

MARKETING LESSON #1:  WHAT ARE YOU DOING TO WOW YOUR CUSTOMERS

When we first pulled up to the service they greeted us with a cold bottle of water and asked us if we needed a courtesy car. One of my friends who is a consultant to that dealership later told me that the cold bottle of water increased their average ticket size by 22%.

NOW THAT’S AMAZING. A one dollar bottle of water increased the average ticket sale by 22%???? That’s UNBELIEVABLE

Let’s do the math. Let’s say they service 100 cars per day and on the average they charge $500 dollars per vehicle. That means they increased their revenue by $11,000.00 PER DAY. How much you think a couple cases of water cost. Now that’s what I call a nice ROI.

MARKETING LESSON #2: WHAT ARE SOME THINGS YOU CAN DO THAT DOESN’T COST A FORTUNE BUT WILL WOW YOUR CUSTOMERS TO STAY LONGER, SPEND MORE AND REFER MORE?

MARKETING LESSON #3: IF YOU CAN’T TRACK IT DON’T DO IT. YOU MUST ALWAYS TRACK THE RETURN ON YOUR MARKETING DOLLAR.

Remember It’s not the size of the gift it’s the thought that counts. (OK my mind just wondered off somewhere else) Please come back. OK I got it out of the gutter.

MARKETING LESSON #4: ALWAYS REMEMBER THAT THE LOWEST ACQUISITION CLIENTS ARE THE ONES IN FRONT OF YOU EVERY DAY. YEP THAT’S YOUR CURRENT CLIENTS DON’T FORGET THEM.

 

Saturday:

I woke up my little princess against her mother’s wish and off we went to let it be foundation 5K walk/run. It was a great time as about 25 of our clients showed up and we all walked together.

Note: If you’re going to do an event like this to promote your business make sure to have T shirts that stand out from everyone else. You want to wear shirts that are loud and stand out from the crowd NEVER BLEND IN. Another great tip is to have your client’s results printed on the shirt. “Ask how I lost 24lb at Fitness Concepts”

AS BILL GLAZER SAYS “YOU MUST BE OUTRAGEOUS“. By the way I highly recommend his book outrageous advertising.

 

MARKETING LESSON #5: BE OUTRAGEOUS, STAND OUT. DON’T EVER TRY TO BLEND IN

Saturday night my best friend and I decided to take our families out to Moon Shadows in Malibu. What a cool place. That food and ambiance is amazing there.

Bill Glazer’s Outrageous Advertising Gets my Highest Recommendation

 

We made sure to TIVO the Sugar Shane Mosley VS Manny Pacquia fight. Now that was the most boring thing all weekend. I couldn’t believe Sugar Shane ran from Manny the whole fight. What a coward. If you going to lose might as well go out on your shield don’t run like a b***.

All that S*** he talked before the fight only to run like a you know what. (not going to keep repeating the B word never know my mom might be reading this)

Sorry I am still mad about that. I can’t wait til Floyd Mayweather Jr and Manny Pacquiao finally put the fight everyone wants to see.

MARKETING LESSON #6: DON’T OVER OVER PROMISE AND UNDER DELIVER. PEOPLE WILL NEVER FORGET THAT. I WILL NEVER PAY FOR ANOTHER SUGAR SHANE MOSELY FIGHT. I AM SURE I AM NOT ALONE ON THIS.

Couple weeks ago I was having dinner with Evander “The Real Deal” Hollyfield and he seems to favor Mayweather on that fight. (By the way Hollyfield can dance like no one’s business at a night club. We couldn’t get him off the dance floor at Sutura in Newport Beach)

 

Evender is HILARIOUS. He was telling us war stories between about Mike Tyson, George Foreman, and Lennox Lewis.

 

 

Sunday(mother’s day)

 

My best friend Will and I at Hermosa Beach. How times have changed. My best friend and I handed over our credit cards and the wives handed over the kids. While our wives were at the spa all day spending our money we plotted to use our little girls as chick magnets at Hermosa Beach. We were pushing strollers and reminiscing how times have changed for us and how we have grown up.

 

My best friend Will and I send the wives to the spa all day with our credit cards. So we decided to take our princesses to Hermosa Beach and use them as chick magnets. Shhhh don’t tell my wife.

MARKETING LESSON #7: FIND OUT WHERE YOUR CUSTOMERS HANG OUT AND HANG OUT AND MARKET THERE.

My best friend even told one girl “Her mother cheated on me with my best friend while I was at the hospital donating my kidney”. Good times for sure!!!

 

 

MARKETING LESSON #8: PRACTICE YOUR SALES PRESENTATION

MARKETING LESSON #9: PEOPLE CAN TELL IF YOU’RE SINCERITY FROM HYPE AND BS. ALWAYS BE SINCERE

 

 

 

 

Random Pictures


 

 

My girls practicing their game at the dealership
BMW understands the importance of protein every 3 hours. Can’t go catabolic

 

 

 

 

 

 

 

 

 

  • Bailee wants to show Daddy off at Moon Shadows in Malibu. I hope she feels the same way about me when she is a teenager
  • Who said short stocky guys can’t get a tall, beautiful model. Just ask me about my magic powder I put in her cereal every morning ;)
  •  

     

    Daddy we did it. We did the 5K. Let’s celebrate Rocky Balboa Style
    Alejandra “boss lady” Font and the beautiful and super nice Cynthia Stopani. Thanks Alejandra for the 11K paycheck this month ;)

     

    14 Comments

    Kaiser

    10. May, 2011

    Probably the best, most entertaining, and real-world-immediately-applicable blog post I’ve ever read in this business. You’re a legend bro.

    Christian

    10. May, 2011

    Great tips to live by. I will definetly start to over deliver with my clients more oftern

    Elaine

    11. May, 2011

    Love this post Sam. Not only are the pictures great but I guess some of your tips aren’t so bad :) your girls are beautiful and Willy Will is looking good sporting those guns. Love your new website. Keep rockin 7 figure Sam.

    Lori C. Malley

    11. May, 2011

    great post i really like it =)
    you got a cute girls :P
    and the tips are useful too !
    keep it up

    Leanne

    11. May, 2011

    You are hilarious. Great post, and not gonna lie…tad bit jealous you got to have story time with Evander. How cool is that?!?!

    Armando

    11. May, 2011

    Loved it brother. Pics are great, entertaining, but legit info. Pics were great. Your wife and daughter are beautiful thanks for sharing the life of 7 Figure Sam ;-)
    Cheers

    Ruis

    11. May, 2011

    @ Kaiser
    Why you give your email list to other people??

    I’m getting emails of Sam insted of Super Trainer!
    Where is the privacy???

    sam

    12. May, 2011

    @Ruis: While most other fitness blogs would have just deleted you and not even acknowledged that you exist I am going to address it. If you actually read Super-Trainer then you would know that Kaiser made a blog post on how he is concentrating on his off line business and I am going to take over Super-Trainer.
    In case you missed it here is the post: http://super-trainer.com/sam-bakhtiar/

    I also put up a blog post not too long ago stating that I am taking over Super-Trainer (hence I am super- trainer)
    Here it is if you missed that one: http://super-trainer.com/lets-get-one-thing-straight-from-the-start/

    Finally Ruis, if you don’t want to get emails from Super-Trainer (hence me) you are always more than welcome to see yourself out and unsubscribe. If you don’t know how to do that let me know and I will be more than happy to do it for you.

    If you’re not going to bring good vibe and energy please don’t comment and don’t read my stuff (hence super trainer) . Didn’t your Mama teach you that if you don’t have something nice to say don’t say it at all?

    Sako Yakinian

    11. May, 2011

    Awesome post Sam!

    Great tips for sure, you’re daughter is beautiful…I take it she took after mom :) jk

    Betty

    12. May, 2011

    Always be sincere. I agree with the last piece of advice. The customers will always have that gut feeling you are not being true or you are just selling to make money. I prefer sellers who are having fun with what they sell and do some extra research with their hopeful buyers to make an impression.

    Ken Roetman

    15. May, 2011

    Great blog post Sam! Really enjoy all of your posts!

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    21. Jun, 2011

    I don’t necessarily agree however I can understand where you are coming from with that. At least it was well thought out.

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    22. Jun, 2011

    Once again I spending my time both reading and commenting onquality blogs .

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    22. Jun, 2011

    Nice post , this is my first time i visit this blog and i found it very interesting , nice job .

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