Archive for September, 2012

10 FITNESS BUSINESS LESSONS FROM HISTORY’S GREATEST CRIMINAL ENTREPRENEURS

10 FITNESS BUSINESS LESSONS FROM HISTORY’S GREATEST CRIMINAL ENTREPRENEURS

Posted on 07. Sep, 2012 by .

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Behind every famous criminal, there is an entrepreneur. The stakes are high and the pressure is tremendous. The lure of riches is beyond a person’s wildest beliefs. The promise of profit is so great that people will forego morals and put their own lives in danger in pursuit of their prize. Behind every notorious entrepreneur, there is a lesson to learn – a lesson that we may apply to our fitness businesses. Al Capone (AKA “Scarface”) is considered the granddaddy of all modern gangsters. He opened soup kitchens and gave baseball tickets to underprivileged youth, but he also ran Chicago’s most notorious organized crime ring, executed people that got in his way, smuggled liquor during Prohibition, and evaded his taxes. “Your word should be your bond,” Capone told everyone who began working with him. He would also instruct people, “Don’t lie to the people you work for.” So when you’re creating ads for your fitness business, don’t inflate or hype your claims. Tell prospects the honest truth about what can be expected from your programs. Show testimonials of real clients (don’t use some generic testimonials seen on everyone else’s site). And remember another classic Al Capone lesson – “Don’t let […]

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Destined To Fail

Destined To Fail

Posted on 06. Sep, 2012 by .

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Hey Super Trainers, Almost every day I come across businesses that are destined to fail. Why? Because either they have no USP or a poorly thought out USP. EVERY business needs a USP, which stands for “Unique Selling Proposition” or “Unique Selling Point”. Whatever definition you’ve heard, the key point is your business MUST have a unique benefit when compared with other competing businesses. Your business MUST have something that makes it stand out from the crowd. Once you’ve decided on your USP, the next challenge is to promote it. Here is a process you can follow: If you look at your competitor’s website, you should be able to discover their USP’s fairly easily. It might be mentioned on the homepage or it may be in the “about” section of their site. USP’s that are fairly common in our industry include Great Service Lower Price Faster Results Bigger Facility Best Staff Armed with your research , you can now look inwardly at your own business and determine what YOUR USP should be. Is there a gaping hole that’s not being filled? For example the USP for my fitness business is “Reach Your Weight Goal or We won’t Keep a Dime […]

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DEADLY MISTAKE THAT IS COSTING YOUR FITNESS BUSINESS BIG MONEY

DEADLY MISTAKE THAT IS COSTING YOUR FITNESS BUSINESS BIG MONEY

Posted on 05. Sep, 2012 by .

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Once a daughter is born, you can’t help but want to spoil her. This little princess… this apple of your eye… is such a tremendous joy in your life that it seems you can never pay her enough in your time and kindness. So this year, I decided I wanted to rent a Bounce House for my little sweetheart. It seems simple enough: just hop online, Google “Chino Hills bounce house” and make a few phone calls… right? That’s when I found out that calling a small business can be like standing in line at the DMV. It’s an absolute nightmare. Only 1 of 10 calls was what I’d call a “decent” experience. Half of the calls went right to voicemail. Some of those voicemail boxes were full – or it seemed like someone picked up the phone and dropped it to avoid my message. When someone DID bother to answer the phone, their tone was so cranky it was as if they didn’t want my business at all! This got me to thinking about the fitness business. How many times do the people WE trust as the frontline of our companies let our prospects down? I decided to do […]

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WILLPOWER

WILLPOWER

Posted on 04. Sep, 2012 by .

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When psychologists isolate the personal qualities that predict “positive outcomes” in life, they consistently find two traits: intelligence and self-control.  (Book by Napoleon Hill-THINK AND GROW RICH).  People with more confidence in their ability and their self-worth tended to be happier and more successful.  Progress generally comes not from theories but from someone finding a clever way to test a theory.  *Self-control is a vital strength and key to success in life (SW). If you’re trying to resist temptation, you may find yourself feeling the forbidden desires more strongly just when your ability to resist them is down.  Ego depletion thus creates a double whammy:  Your willpower is diminished and your cravings feel stronger than ever.  People often conserve their willpower by seeking not the fullest or best answer but rather a predetermined conclusion.  Emotional control is uniquely difficult because you generally can’t alter your mood by an act of will.  New Year’s resolutions all compete with one another.  Each time you try to follow one, you reduce your capacity for all the others.  A better plan is to make one resolution and stick to it. When people have more demands for self-control in their daily lives, their hunger for […]

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