Archive for September, 2012

How To Attract Fitness Clients With Facebook Part 1

How To Attract Fitness Clients With Facebook Part 1

Posted on 28. Sep, 2012 by .

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According to BlogHer, 93 percent of American adults are on Facebook, so it’s safe to say there are many opportunities for marketing to potential clients there. This introductory report will tell you everything you need to know about setting up a Facebook page to attract leads and convert clients. There are many ways to optimize your page to be more effective. In this document, you’ll also learn how to help prospects find you online, how to drive conversions, how to measure your marketing, and which apps work best. A goal-oriented plan is essential for launching a Facebook lead generation campaign.  Keep in mind that the more people who “like” your page, the more visibility you’ll have – not just to those people, but to all the friends in their networks too. Pew Research tells us the average number of Facebook friends is 229, so you can really expand your fitness studio’s reach exponentially with Facebook marketing. Naturally, you don’t want to JUST have Facebook fans. You want them to become real, paying leads. You want your fitness studio to be thriving with people who discovered you online. The best way to convert your fans is to promote special offers exclusive […]

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Trainer’s Checklist

Trainer’s Checklist

Posted on 27. Sep, 2012 by .

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Hey what’s up super-trainers, checkout this Trainer’s Checklist courtesy of J.R. Burgess and Tim Moes from http://rejuvmedical.com/ J.R. Burgess and Tim Moes from http://rejuvmedical.com/

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Build A Better Business Model

Build A Better Business Model

Posted on 26. Sep, 2012 by .

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Hey Super Trainers, Yesterday when I touched down at the Austin bergstrom airport I suddenly had to make a quick decision. Should I take a cab to the hotel or should I be a little more thrifty and take the shuttle? Decisions, decisions. Back in the day when I was single and didn’t have a care in the world, It would have been an easy choice. The cab, who has time for a shuttle? But life has changed. These days I have a beautiful family and they are the driving force behind every decision that I make. Let’s look at the facts Shuttle cost $25 round trip Cab cost $40 one way Shoot I rather put the extra $55 towards my little princess’s future. Shuttle pros: It costs 80% less Shuttle cons: Have to sit with 6-8 other people (it’s not like I got here on my private jet ;) Then I got to thinking Shuttle = group training in our industry While the cab is taking a single person to a single destination and making $40 for that trip The Shuttle is taking 6-8 people to a similar destination and making $150-$200 for the same trip And check this […]

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Question Based Selling – Part 2

Question Based Selling – Part 2

Posted on 25. Sep, 2012 by .

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Intro– Companies all over the world spend millions telling people what to say, but spend almost nothing teaching them what to ask? In sales, questions are important. What a salesperson asks…and how they ask, is more important than what they will ever say. Chapter 8- Sellers begin to have credibility when prospects form a favorable impression about their competence and value. When you are perceived as credible, opportunities to provide valuable solutions will be abundant. Sellers start with near-zero credibility. Leverage existing relationships. Managing the scope of your questions- Scope is the first of three attributes used to characterize strategic questions; the other two are focus and disposition. Open –ended questions are great tools for expanding relationships, but they don’t help establish your credibility. Prospects will base their impressions on the statements you make. Prospects will form impressions quickly-based on the statements you make, and the questions you ask. Prospects are reluctant to answer questions until the salesperson has proven that he or she is indeed credible. When you demonstrate an ability to ask intelligent and relevant questions, prospects will automatically perceive a higher level of competence, credibility, and values. If a prospect who is curious also believes that you […]

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Question Based Selling – Part 1

Question Based Selling – Part 1

Posted on 24. Sep, 2012 by .

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Intro- Companies all over the world spend millions telling people what to say, but spend almost nothing teaching them what to ask?  In sales, questions are important.  What a salesperson asks…and how they ask, is more important than what they will ever say. Chapter 1- “Hit rate” for engaging new prospects is between2 and 5 percent, so out of a hundred calls a salesperson will only uncover only a small handful of qualified opportunities.  In order to achieve above-average results, one must first be open to thinking about above-average concepts.  Something else that makes sales training difficult to swallow is change.  A salesperson who continues doing exactly the same things should expect exactly the same results.  Methodology Based on Cause and effect-probability and risk.  Success is achieved by managing a series of events and activities toward a specific goal-the sale.  The most effective way to increase your probability of success is to decrease your risk of failure.  The average sale requires five closing attempts before prospects are ready to make an emotional commitment, but the average salesperson never makes it to the fifth attempt.  Once it’s clear that a prospect is interested, securing their commitment to take the next step […]

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