Archive for March, 2012

You’re Not Squeezing Hard Enough

You’re Not Squeezing Hard Enough

Posted on 21. Mar, 2012 by .

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Hey whatsup guys, this is Michael Duivis for Super-Trainer.com. I want to tell you, I wrote this blog post in maybe 15 minutes… but it took me 45 minutes to come up with the title: This has everything to do with your squeezepage, and more importantly how you’re using it. In case you don’t know what a squeezepage is, it’s a website that has as ONLY goal to collect the visitors contact information. It’s one of the must-have tools when you want to do relationship-based or education-based marketing for your bootcamp prospects (which btw, is one of the BEST types of marketing I can think of… more about that in a later blog post). I think many personal trainers/bootcamp owners that start marketing for themselves… can get a little carried away with internet marketing overall. Obviously the concept of ‘being found online’ is just plain SEXY. Of course you should set up your website and make sure it ranks for your keyword terms.. after all there is no easier way to get clients while you sleep than through your website. However, no matter what you do online, it will always be ‘passive marketing’ since you are relying on people to […]

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Top 5 Things NOT to do for a Business to be a Success- Part2

Top 5 Things NOT to do for a Business to be a Success- Part2

Posted on 20. Mar, 2012 by .

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This is Super-Trainer Jana “Coach Jana” Holland, and this is part two of my blog post here in Super-Trainer. If you want to read the part one of my post, click here. Yes, it is hard not to take personal things personally. But here is the fact: People are going to leave you. Clients are going to leave you. People are going to copy you. They will probably steal your best ideas. Some people will take advantage of you. Many people will disappoint you. Some of them will have been your friends. Most will have said that they supported you and wanted you to be successful. You will get shit on. Here’s the thing – none of this has anything to do with you. You are the last thing on their mind. In our 15 years of being in business, we have had trainers leave with our client list. We have had our office broken into, personnel files stolen out of our office, had our work truck lit on fire, and been the subject of some nasty facebook rants. People we treated really well turned around and didn’t do the same to us. Because you are a nice person, you […]

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Google’s Update- The Biggest Change Yet To Your Website

Google’s Update- The Biggest Change Yet To Your Website

Posted on 18. Mar, 2012 by .

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Google is about to make it biggest change yet to the search engines and this is going to affect almost every boot camp and fitness marketer. According to news Google plans to penalize sites, which are optimized for SEO in a way that they have allowed previously Any company that relies more on search engine optimization techniques rather than high quality content on their website will be affected and start to see their rankings drop in the next two weeks and maybe within the next month. www.FitnessMarketingResources.com <====== My source for quality content The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.” Matt Cutts is a Google engineer and is the face of SEO for Google. This is about the only way information from Google about SEO is spread to small businesses. His comments came at a recent meeting held in March 2102 and the audio of this conversation by reading and clicking on the article reported by C-NET link above. Also Wall Street Journal reported a breaking story on […]

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THE PHILOSOPHY OF GETTING PAID WHAT YOU’RE WORTH

Posted on 10. Mar, 2012 by .

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The core of your personal trainer sales approach should be three-prong: Enthusiasm, Rapport, and Time. First, believe in what you’re selling and let your passion for the product shine through. I’ve said it time and time again, but the difference between a trainer making $30 an hour and a trainer making $100 an hour is only confidence. You want to know your core programs inside-and-out and be comfortable with speaking about what you do. Practice in front of the mirror or the video camera as long as it takes. Attend industry events and get used to the concept of “selling yourself.” Ultimately, that’s what you’re selling. Next, you want to establish good rapport with your prospects. This is where relationship building comes in. You want to know everything you can possibly know about your prospects. You want to know where they work, where they play, how old their kids are, and what brands they like. The more you know about your prospects, the better you can connect with them. Many trainers just want to do their thing and not think about sales because it makes them uncomfortable. Forget every salesman stereotype you know! Nothing is worse than a sales robot! […]

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Marketing Case Study – www.DollarShaveClub.Com

Marketing Case Study – www.DollarShaveClub.Com

Posted on 10. Mar, 2012 by .

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Let me ask you a question? Can you compete with the LA fitness, 24 hour fitness, Bally’s? Of course you can’t if you try to compete at “their own game”. So the only way to compete with the industry giant is to create a “new category” and play a game they can’t play. Netflix was the perfect example. The industry giant blockbuster had no answer for it and soon after filed for bankruptcy. How about the amazon kindle? Borders had no answer for it and started closing store after store as well as filed for bankruptcy. Barnes and Noble knew very quickly that they better have an answer so they came out with their own version called “Nook”. Nook saved Barnes and Noble from going the same route as Borders. Watch the video below. Do you think Gillette should worry? Would love your thoughts on this….. www.DollarShaveClub.com launched first week of March and already signed up 12,000 people on their membership site. Not a bad start.

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