Archive for December, 2011

Fitness Marketing Law #21 – The Law of Acceleration

Fitness Marketing Law #21 – The Law of Acceleration

Posted on 16. Dec, 2011 by .

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In case you missed Fitness Marketing law of hype make sure you go back to read it. It’s essential to read marketing law of hype to understand fitness marketing law of acceleration. What is the difference between a product that accelerates quickly then dies out and one that moves slowly and builds a long lasting stance with customers? One is called a fad and the other a trend. A fad is quite noticeable, becomes popular fast, but then dies down in a hurry. A trend is not as noticeable and tends to be more powerful over time. A fad might make you a lot of money fast, but it won’t keep you in business for the long haul.   Fads are short term marvels that offer profits quickly but don’t do a company much good once the fad dies down. For example, do you remember the release of Cabbage Patch Kids in 1983? Anyone that had children at the time, specifically girls, knows what I’m talking about. The hype of those dolls was insane. The maker, Coleco knew they were going to make some serious cash. They produced hundreds of different novelties relating to the dolls and within two years […]

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Fitness Business – Using Groupon For Research

Fitness Business – Using Groupon For Research

Posted on 15. Dec, 2011 by .

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[vimeo 33407976] Hey. What’s happening, everybody? It’s your main man Seven-figure Sam here just kicking back in my office and just wanted to just share with you real quick about this Groupon promotion that we did and just show you some real cool features that you can really do some market research through Groupon. Now before we get started, I know it’s a big debate. A lot of the trainers love to do Groupons and a lot don’t and there’s that debate. Should I Groupon or should I not Groupon? That’s the big question, the big debate. If you want my thoughts on this, I say that you should absolutely do and here’s why. Before, if you were going to go and start a boot camp or a personal training business, now let me just explain that. I truly believe that a daily deal site like Groupon definitely works better for a group exercise program such as boot camp and not so much for one-on-one personal training because for one-on-one personal training, there are a lot of expenses involved. So if you ever get 200 people in the door, you got to have 200 trainers to service them. So it […]

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Why People Fail in the Fitness Industry

Why People Fail in the Fitness Industry

Posted on 14. Dec, 2011 by .

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The fitness industry is a competitive business. So what puts the successful trainer, boot camp instructor or owner above someone else? What helps increase his business? There are many key elements to success, but the one I want to focus on is Knowledge. In any business, one gains power with knowledge. That is why I recommend reading every day. This is not something I just preach; I live by it and do it every day. I have been studying the anatomy and mechanics of the human body along with nutrition for over 20 years. After all, that’s my business and I’m successful at it. But why am I successful in other areas of my life as well, because I master knowledge through reading and apply what I have learned. I did not earn the title, “7 Figure Sam” by sitting around and doing nothing. I learn something new each day and apply it to my business. Some of my best practices I gained simply from reading. I hear so many people say they don’t have the time to read. You need to make the time, not make excuses. Reading can be done for 10 minutes a day or an hour […]

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Another Done For You Email ;) Alcohol and Fat Loss Part 2

Another Done For You Email ;) Alcohol and Fat Loss Part 2

Posted on 13. Dec, 2011 by .

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Hey it’s your boy 7-Figure Sam here, I have yet another KILLER done for you email courtesy of my boy Michael Duivis. Apparently after he send out my Alcohol and Fat Loss email he received a ton of response. In case you missed it Here is Alcohol And Fat Loss Part 1 So he wrote a follow up email and he gave me the green light to share it with my Super Trainers… Here is what he said…. Hey Sam, I sent out that email of yours yesterday on “Alcohol & Fat Loss” and got a ton of response again, so thanks for that. I actually got so much response that I wrote a follow-up email, feel free to post it on Super-Trainer or whatever you want to do with it, here it is….. So Copy and Pate Below ;) ******************************************************************** Hey it’s [Your Name],  again with [your business name], hope you’re having a great weekend so far. And I HOPE you didn’t throw out all your alcohol after my last email… Because after Thursday’s “doomsday” email on how drinking alcohol can set you back… I want to bring you some good news. (and I better! I came into bootcamp […]

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Financial Planning

Financial Planning

Posted on 13. Dec, 2011 by .

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Hey it’s your boy 7-Figure Sam, Have you seen these broke ass trainers? They are everywhere…. They drive Lexus’s, Bimmers, Benz’s and have 254 pairs of shoes. But….. Their bank account is overdrawn. Their book shelves are empty. 67 years old training twelve hours per day to pay the bills. But you’re smarter than that. [vimeo 33405979]   Dr. John Spencer “JSE” Ellis www.JohnSpencerEllis.com

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