Archive for September, 2011

Fitness Marketing Law #11 -The Law of Perspective

Fitness Marketing Law #11 -The Law of Perspective

Posted on 21. Sep, 2011 by .

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How many times have you heard the saying, “when you put things into perspective…”? The Fitness Marketing law of perspective implies marketing strategies have both short term and long term effects. These strategies are put into perspective by the prospect’s needs, which ultimately affect your success!   As entrepreneurs in the fitness industry, we tell our clients alcohol is an enemy in fitness but it’s a great example in the law of perspective. Do you think alcohol is a stimulant or depressant? It actually appears to be both. Chemically, it’s a depressant, but if you go to a club where everyone is drinking you would believe it’s a stimulant. People are drinking, laughing, dancing, and having a great time; however, observe the same people at 3:00AM and you will believe alcohol to be a depressant. Marketing strategies possess the same occurrences in that long term effects are sometimes opposite the short-term effects.   Just like it’s important to be the first in the prospect’s mind, it’s also important to understand how your product or service is perceived by the prospect. Your marketing strategies put things into perspective reasoning in the mind of the prospect. For example, what is the benefit […]

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Imagination Without Implementation = Hallucination

Imagination Without Implementation = Hallucination

Posted on 21. Sep, 2011 by .

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As the saying goes, “If wishes were horses, then beggars would ride.” It seems everyone has a pipe dream these days. You probably know tons of people like this.     “One day, I’m going to own a bar.” “Well, I’m planning to go back to school in the fall…” “This is the spot where the flat-screen TV will go on the wall…” “I’d like to be married with children… someday…” “I’m looking for a new car.” “I’ll quit smoking when it reaches $10 a pack.” “I’d like to lose 20 pounds.” “Eventually I’ll own my own business.”   They won’t own that bar because they’re renting an apartment with no equity. They won’t go back to school because they haven’t saved the money or applied anywhere. They won’t get that flat screen TV because they only work part-time and are behind in their bills. They won’t be married with children because they’re dating losers in need of “saving.” They won’t get a new car because they blow all their money on eating out and going to the movies. They won’t quit smoking when it’s $10 a pack cause they didn’t quit smoking when it reached 5. They won’t lose […]

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You are an idiot if you expose your Bank Account

You are an idiot if you expose your Bank Account

Posted on 20. Sep, 2011 by .

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In this video Fitness branding and marketing extraordinaire Mr. Rocco Castellano again talks about something that’s rarely touched upon in out industry. Rocco has probably forgot more about the fitness industry than most of us know. You got to love his no nonsense, no BS approach. I am so pleased to have Rocco as one of our faculty members. His tremendous knowledge and wisdom is definitely needed in our industry. Rocco Castellano, Branding and Fitness Marketing Expert Boss, askROCCO Media

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Humanize Your Training Business

Humanize Your Training Business

Posted on 19. Sep, 2011 by .

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Here’s a video my buddy Chris McCombs did for Super Trainer about how to Humanize your training business… – You can learn more about Chris at his blog KickBackLife.com where he gives away lot’s of business building secrets and strategies to fitness professionals… and if you’d like to get a free gift from Chris to help you get clients for free by featured in the local media, just click here … he normally sells it his site for $47, but for you a reader of Super Trainer, it’s free as a gift from your boy 7-Figure Sam.

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A FREE Way To Increase Client Retention

A FREE Way To Increase Client Retention

Posted on 18. Sep, 2011 by .

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Hey there hope you’re doing awesome.  I’m writing this while I’m 30,000 feet in the air.  I’m going to a unknown US destination for a couple days to work on a top secret project and then I head to San Diego for my info mastermind.   Today I wanted to drop you a very FREE and overlooked strategy to increase client retention and build a cult-like following with your boot camps and training clients.   I’ll be honest and say that…I stole this off of my friend Rob King so the concept is not totally new.     A business with clients <– if you’ve been reading this blog then you have this already A Facebook account <– if you are a human being you should have this and if you don’t get on it already.  Become friends with your clients on Facebook.     Start a Facebook group that is private. Add your clients to this group (no asking…just do it) Send an email to the clients that are not part of the group to add you as a friends on Facebook. Start posting motivational messages and create conversation.     Look 99% of peoples is on Facebook.  This […]

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