Archive for June, 2011

Taking Candy From a Baby

Taking Candy From a Baby

Posted on 20. Jun, 2011 by .

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First of all I want to take this time to say Happy Father’s Day to ALL the great dad out there that are doing their best to take care of their family and children. There is absolutely nothing like being in the dad’s club. I also want to take this time and give a big F*** you to all the dads that neglect their children and run away from their responsibilities. Man the F*** up and take care of your children you F****** coward.   Man that’s a sore subject with me when I see a man that doesn’t want to step up to the plate and take care of theirs. I just think that children are the most precious things in the entire world and we as parents have to embrace that responsibility with open arms. Ok, I got that off my chest….. I had a great father’s day. How was yours? My parents, grandparents, Aunts, Uncles, and cousins we all had a big picnic at the Mason park in Irvine. (That’s how Persians do it) On the way to the Park, I decided to stop by the Persian Super Market to get some Chicken and Filet Mignon Kabobs […]

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Hiring Smart: Look For Your “Flo.”

Hiring Smart: Look For Your “Flo.”

Posted on 19. Jun, 2011 by .

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On Amazon.com, you can buy a costume for Flo… you know, that chick from the Progressive Insurance commercials everyone knows and loves? This extremely friendly, helpful , and enthusiastic sales clerk currently has over 2.5 million fans on Facebook and could easily be called an American TV icon. Sure, you’ll find a ton of blogs of guys with “Flo Fever” or people who just find her downright cute, but perhaps what we love most about Flo is how her zaniness represents something that exists deep inside every one of us when we’ve had a really long day at work. Sometimes you get worn out, but, at your best, you become ramped up with vigor that comes out of nowhere. You become extra boisterous to help time pass by faster. You seek out extra jobs to make the day fly right by. For fitness center owners, the Flo-s of this world are like gold. Customer Service is the #1 thing that differentiates fitness centers and retains new clients. It seems idiotic that one would ever think of running a business without customer service, but you’d be surprised how many gyms and workout centers just straight up suck. You may be sickened […]

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Motivating Employees For The Long Haul

Motivating Employees For The Long Haul

Posted on 18. Jun, 2011 by .

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If only motivating your employees was this easy…   Unfortunately, you can’t just dangle a carrot on a string and have your employees happy and motivated at all times. The good news is that countless studies have been conducted to see what really motivates people.   Cash Bonuses One would presume that money is a top motivator… and it is… for the short term. Some fitness club bosses give out gas cards, Dicks Sporting Goods gift certificates and $100 cash bonuses to meet monthly goals or in exchange for ideas on how to improve the fitness center’s business.   Recognition Yet, that’s not all! A study conducted by WorldatWork found that non-cash rewards achieved 3x the return than cash-based incentives! In fact, most employees site “recognition” as one of their top needs. It’s not that they need to have their names posted on a cheesy plaque in the hallway, but they’d like a simple “thank you” from time to time. Perhaps you could host a special birthday breakfast for each employee or offer workers a little corporate flex time if they’re working exceptionally hard. Don’t underestimate motivational perks like a day off, employee personal days and telecommute options.   Advancement […]

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The One Easy Thing That Can Set You Apart

The One Easy Thing That Can Set You Apart

Posted on 17. Jun, 2011 by .

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This is a guest blog post by my boy Pat “Good Ole’ Boy” Rigsby of www.FitnessBusinessInsider.com There are a lot of things that you can do to separate yourself from the competition. Have better programming. Give more personal attention. Guarantee your results. You can provide more value in dozens of different ways – but honestly, there is one thing that’s easier than all of these. Following up. There is a common phrase in marketing…’you should follow up until the prospect buys or dies.’ Needless to say – that usually doesn’t happen. So if you want to separate yourself from everyone else – you can start by following up. When you meet someone at a networking event, instead of just giving them a business card, get their information and follow up with a personal call. You probably already have a couple hundred people in your personal network (whether you realize it or not).  Instead of ignoring them until you need something, start making more calls, visiting with people over coffee or lunch and sending more cards & personal emails. If you’ve been training for a while, you probably have a list of former clients that left when they got busy or […]

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5 Priciples of a Successful Boot Camp

5 Priciples of a Successful Boot Camp

Posted on 16. Jun, 2011 by .

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My partner Alejandra “boss lady” Font and I have build a very successful boot camp business in a VERY crowded and competitive market place. I absolutely love competition and that’s why for so many years I was a competitive bodybuilder. There isn’t a day go by that I don’t get a text message that reads “I just signed up another person from XYZ boot camp”. In the below video Alejandra talks about why we do so well in this crowded market place. [youtube 1BjImEM2bZo]

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