Archive for March, 2009

“Built For Show” author Nate Green

Posted on 28. Mar, 2009 by .

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Just like Sinatra used to say, at the end of the day, when you’ve made it, you want to say “I did it my way” … One guy really taking that to heart in the fitness industry is NATE GREEN. Instead of trying to fit anyone else’s mold on what it mean to be in fitness, Nate’s does his own thing – but he goes so hard and pushes at such a high level, that he makes it work.  With his book Built for Show now in book stores, other big projects in the works, along with his usual gig over at T-Nation, you might say Nate’s having more fun than anyone else in fitness (maybe even me).  But some of the biggest names in the industry have got his back, so it’s obviously not just all play and no work for him. I was glad to have Nate back on the blog, this time for a full audio conversation, to share what’s new and to give more insights into the beliefs that drive him.  He’s an unlikely but very timely role model for all the new trainers who want to get started in this business and turn it into […]

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A CONVERSATION THAT GOT ME REAL TICKED OFF

Posted on 27. Mar, 2009 by .

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Do you want to know one of the funniest things about this blog? I must get as many questions about the design and set-up as I do about Personal Training! Well, if it’s not as many, it’s pretty damn close!  That’s flattering, but this is actually a very, very simple site when you break down all of the elements involved. But recently, in chatting with one of THE MANUAL owners to get his own site set-up, I realized that trainers are really getting jerked when it comes to doing something similar themselves … It was with Eirik out in Norway.  Here’s how it went … Hi Kaiser! I really like the layout on your website, so I wondered if you have any tips with who I can consult to build a similar site like yours? :) Best regards from Norway, Eirik I was happy to reply to Eirik on that – I use a free WordPress template on my site, and I let him know which one and he was able to get it done himself.  Here was his next question … Hi Kaiser! Did you make your logo or did you outsource? I really like it and would like […]

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FITNESS MARKETING: TALKING TO THE GODFATHER!!!

Posted on 25. Mar, 2009 by .

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“I’ll make him an offer he can’t refuse.” Don Corleone; The Godfather Haha – and just like the Don, there’s been a guy in the fitness industry that’s making trainers an offer they can’t refuse for years now – that man’s Ryan Lee.  He’s been telling trainers to look beyond just their hourly sessions,  gyms, and immediate customers, and embrace the wide world of potential clients out there, and how technology can now help you leverage the job of serving them. Ryan’s responsible for the some of the biggest success stories in the fitness industry. To name who he’s inspired is pointless, because there’s hardly a single person you’ve heard of doing anything big in fitness, whether it be on or offline, that hasn’t been inspired by Ryan in some way.  Guys like Mike Boyle,Eric Cressey, Alwyn Cosgrove, Chris McCombs, Craig Ballantyne, and Nate Green are just a short list of the guys that pay him a huge debt of gratitude. In my case, I hardly had an email account before I heard Ryan’s call to begin embracing the web.  That sparked the learning that allowed me to finally go truly INDEPENDENT, not have to rely on a gym for […]

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YOUR PERSONAL TRAINING WEBSITE: HOW TO KEEP IT SIMPLE

Posted on 23. Mar, 2009 by .

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“Simplicity is the Ultimate Sophistication.” – Leanardo Da Vinci We may not always take life and career advice from Leanardo Da Vinci, but that little tidbit was profound … … especially when talking about your website. Your site’s the supporting leg holding your training practice up, for a lot of obvious reasons.  But  despite the best efforts of my buddies like Chris McCombs, it seems to me most trainers are still clueless when it comes to creating their sites.  They’re throwing all of their time and money into them, and still getting horrible results.  Just get this part handled, and your float of 10-15 high-paying clients established, and you can basically “retire” from training, so to speak. Because of the demand, I’m going to try to bring back the Super-Trainer Services to help you out with this if you need it.  But right  right now, here’s as definitive a guide as possible to get a performing website up and running quick-fast

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Easy Ways to Become a Personal Trainer

Posted on 23. Mar, 2009 by .

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There are three simple ways that you should follow if you want to become a personal trainer. These simple ways are important for you to learn to be a personal trainer that is both effective and efficient. You can find these three simple ways of becoming a personal trainer at the web. You can also learn these from your local community college. It will not take you a long time to finish this program. You will soon be on your way to become a personal trainer. There are many fitness centers that will help you learn . They have courses to offer that will greatly help you in becoming a fitness coach or a personal trainer. As a matter of fact, there are many people who became personal trainers who started out as fitness center members also. Eventually, they started to have the interest in helping other people with the equipment they need to use and telling them the applications of the many equipment inside the fitness center. Because they have nice bodies, folks usually ask them questions about their fitness routines and how they are performing them. So, here are the three simple ways that you need to learn […]

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