Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Archive for March, 2009

HE’S BACK!!! NATE GREEN puts down the BOOZE, BROADS, and BARBELLS to talk PERSONAL TRAINING and FITNESS!!! (listen to our full conversation)

Posted on 28. Mar, 2009 by .

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Just like Sinatra used to say, at the end of the day, when you’ve made it, you want to say “I did it my way” … One guy really taking that to heart in the fitness industry is NATE GREEN. Instead of trying to fit anyone else’s mold on what it mean to be in fitness, Nate’s does his own thing – but he goes so hard and pushes at such a high level, that he makes it work.  With his book Built for Show now in book stores, other big projects in the works, along with his usual gig over at T-Nation, you might say Nate’s having more fun than anyone else in fitness (maybe even me).  But some of the biggest names in the industry have got his back, so it’s obviously not just all play and no work for him. I was glad to have Nate back on the blog, this time for a full audio conversation, to share what’s new and to give more insights into the beliefs that drive him.  He’s an unlikely but very timely role model for all the new trainers who want to get started in this business and turn it into [...]

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A CONVERSATION THAT GOT ME REAL TICKED OFF … AND WHAT I’M DOING ABOUT IT!!!

Posted on 27. Mar, 2009 by .

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Do you want to know one of the funniest things about this blog? I must get as many questions about the design and set-up as I do about Personal Training! Well, if it’s not as many, it’s pretty damn close!  That’s flattering, but this is actually a very, very simple site when you break down all of the elements involved. But recently, in chatting with one of THE MANUAL owners to get his own site set-up, I realized that trainers are really getting jerked when it comes to doing something similar themselves … It was with Eirik out in Norway.  Here’s how it went … Hi Kaiser! I really like the layout on your website, so I wondered if you have any tips with who I can consult to build a similar site like yours? :) Best regards from Norway, Eirik I was happy to reply to Eirik on that – I use a free WordPress template on my site, and I let him know which one and he was able to get it done himself.  Here was his next question … Hi Kaiser! Did you make your logo or did you outsource? I really like it and would like [...]

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FITNESS MARKETING: TALKING TO THE GODFATHER!!! Ryan Lee Talks Big-Time Marketing And Puts A Hit Out On His Haters (45 minutes of audio from our converstation)!!!

Posted on 25. Mar, 2009 by .

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“I’ll make him an offer he can’t refuse.” Don Corleone; The Godfather Haha – and just like the Don, there’s been a guy in the fitness industry that’s making trainers an offer they can’t refuse for years now – that man’s Ryan Lee.  He’s been telling trainers to look beyond just their hourly sessions,  gyms, and immediate customers, and embrace the wide world of potential clients out there, and how technology can now help you leverage the job of serving them. Ryan’s responsible for the some of the biggest success stories in the fitness industry. To name who he’s inspired is pointless, because there’s hardly a single person you’ve heard of doing anything big in fitness, whether it be on or offline, that hasn’t been inspired by Ryan in some way.  Guys like Mike Boyle,Eric Cressey, Alwyn Cosgrove, Chris McCombs, Craig Ballantyne, and Nate Green are just a short list of the guys that pay him a huge debt of gratitude. In my case, I hardly had an email account before I heard Ryan’s call to begin embracing the web.  That sparked the learning that allowed me to finally go truly INDEPENDENT, not have to rely on a gym for [...]

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YOUR PERSONAL TRAINING WEBSITE: HOW TO KEEP IT SIMPLE (The Ten Ways Most Trainers OVER-DO It With Their Websites)

Posted on 23. Mar, 2009 by .

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“Simplicity is the Ultimate Sophistication.” – Leanardo Da Vinci We may not always take life and career advice from Leanardo Da Vinci, but that little tidbit was profound … … especially when talking about your website. Your site’s the supporting leg holding your training practice up, for a lot of obvious reasons.  But  despite the best efforts of my buddies like Chris McCombs, it seems to me most trainers are still clueless when it comes to creating their sites.  They’re throwing all of their time and money into them, and still getting horrible results.  Just get this part handled, and your float of 10-15 high-paying clients established, and you can basically “retire” from training, so to speak. Because of the demand, I’m going to try to bring back the Super-Trainer Services to help you out with this if you need it.  But right  right now, here’s as definitive a guide as possible to get a performing website up and running quick-fast

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BIG-TIME “DREAM-SETTING” FOR PERSONAL TRAINERS WITH SHELBY MURPHY (taking a look at PFP Magazine)!!!

Posted on 20. Mar, 2009 by .

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If you follow the blog, you know I’m against most industry stuff – most of it is rhetoric to hold up the status quo … and that status quo is trainers getting jerked around in the big gyms, making less than 30 grand a year, and forced to abandon PT and go into other boring careers – all in a career that pays on average, 75 bucks an hour – in my mind, that’s not going to cut it anymore … But one magazine that really “gets” training at its best is Personal Fitness Professional Magazine.  They’re the only mag that I really pay attention to, and the only one that I’d consider writing for.   This credit has to go to the editor Shelby Murphy.  She just put up a real cool video on the PFP home page called Stepping Up.   I found it excellent because just like the magazine as a whole, Shelby “gets it” too – she’s calling for us to pursue our absolute highest dreams and view Personal Training as part of that larger mission – here’s her video: Ha! Not what you usually hear, huh?  That one really got me psyched and thinking big! Here’s the [...]

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THE ESSENTIAL PERSONAL TRAINER’S TOOL KIT!!! Talking to Fitness Product Creator MARC LEBERT (listen to the revealing audio of our conversation)!!!

Posted on 19. Mar, 2009 by .

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While you’re making your plans for world domination in the fitness industry, let me throw another option at you .. I got on the phone recently with my buddy Marc Lebert, inventor of the popular Lebert Equalizer and the NEW Buddy System.  Toward your goal of running your own training practices and not having to split your money with anyone, these are crazy tools that are ready made to help you give top-notch on-location training sessions to your clients. Here’s the audio of our conversation – you’ll find out the reasoning behind his development of these products, and how he’s brought them to market: And here’s part 2: As you probably heard, there was a lot of work put into the development and promotion of Marc’s products – hey what else is new?!?!  But Marc shows a perfect example of how you can take some very inutitive ideas and deliver them to the public very successfully. And from a training stand-point, if you do on location training and work with resistance bands, I’d consider these essential things to have in your trunk.  If you want to take another look at his stuff you can find it here: The Lebert Equalizer [...]

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HANGING WITH BIG-TIME PERSONAL TRAINER SAM BAKHTIAR!!! Watch All Three Killer Videos About Sam’s Business (and take out a notepad and prepare to be schooled)!

Posted on 17. Mar, 2009 by .

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We’ve had some big time trainers on here – people that have set  great examples  we can learn from and lessons we can apply to our own businesses. But right now, we have a trainer that takes the cake – Dr. Sam Bakhtiar!  In terms of running a successful business and doing it in a way that we can learn from and apply to what we do, he’s really the master. If you’ve never heard of Sam, that’s because he’s actually doing it in the real world instead of talking about it online.  Him and his business are an example of the balance in practice and service, operations and marketing that it takes to “get” this Personal Training thing. If I’m raving a little bit about this guy, it’s because I’ve done enough things in different places to appreciate what Sam has accomplished as a Personal trainer and the level he’s taken this game to.

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GET OFF YOUR BUTT AND DO IT!!! A Super-Trainer CASE STUDY and SUCCESS STORY (Learn the step-by-step process of getting out of the gym and going solo right now)!!!

Posted on 16. Mar, 2009 by .

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I’m kind of blown away sometimes by the feedback this blog has got … It started as a way for me to get attention and learn from a few other people, and it’s turned into something real crazy … What I’m even more blow away by is the stories of people that have taken action based on the info they’ve gotten here, and have done some amazing things with it.  Everyone tells me they have more clarity, purpose, and are accomplishing more in weeks and months than they have in years and years because of the insights and tactics they’ve learned here.  I love that part – And even better is when every now and then, one of my newsletters or blog RSS’s bounce back because the trainer doesn’t work for that crappy gym where he had an email accout any more – Hahaha! Not a real testimonial, but twice as good!

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THE HEALTH-CLUB SURVIVAL GUIDE!!! How To Survive The Gym And Move On To Big Things In Personal Training …

Posted on 12. Mar, 2009 by .

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Hey, have you been on the SUPER-TRAINER forum lately? There’s some good stuff happening over there so check it out. In particular, all of us trainers on the forum have come to a consensus on one important subject … It’s about whether you should work in a gym to gain experience when you first become a trainer, or if you can just skip this step and go straight to being independent. As you know, this blog is all about getting out of the toxic work environment of the big box-gyms. But on the forum, we came to a pretty ironic conclusion – that working at one of these gyms may serve a purpose after all. They’ll help you gain some quick experience before you make the jump to doing things privately, outside of one of these “fitness factories”.

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THE THREE KEYS TO SUCCESS AS AN INDEPENDENT PERSONAL TRAINER!!! Get These Three Things Right, And Everything Else Will Fall In Line …

Posted on 05. Mar, 2009 by .

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Wow, it feels like for the past few months all I’ve been doing on the blog is promoting stuff – either other people’s or my own … It’s time to get back to what this blog is known for – the real world strategies it takes to get out of the gym and gain leverage as an independent Personal Trainer. On thinking over the subject recently, I was able to boil it down to three things. This is what separates the winners from the losers in this business.  You might think it’s over-simplified to condense it all into 3 strategies, but if you get them right, it’s hard to see how you could screw it up.

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