What’s WorkingWhat’s Not Working
Delivering Clients Results. Duh….Talking about results but not delivering
Facebook plugin testimonialsStatic testimonials
EmailsDirect Mail/Magazine ad/ Post Cards
Daily Deals (done right)Cold calling/lead boxes/yellow pages
Month to Month agreements/12 month PIF agreementLong term agreements monthly plans
Facebook private groupsNot having one
Closed ended specialize programsOpen ended generic “boot camp” programs
Results=ReferralsAsking for results = desperate mode
Refusing clients if they are not a good fitTaking everyone who throws you the mighty dollar
Being Real and telling it the way it isBeing fake and lose trust
Call clients out when they are not followingAs long as they paying you, look the other way
Clearly explaining your expectations upfrontNo need, take the credit card and question later
When you say ONLY 20 people mean 20 peopleSay 20 people but take 50 people (lose trust)
Employees NOT to park their car in customer parkingThe hell with clients. They are here to workout.
“Subconscious Marketing”In your face marketing
Having a personalityNot having one
Making time for PR (public relations)Sit behind the computer all day don’t need to talk
Being presentBeing anywhere but present
Keep business and life simpleMake everything more complicated than it is
Relationship based businessTransaction based business
Making legacyChasing money
Married to a hot chickMarried to the business
Look like a trainerLook like you once might have lifted
Work/life/fun balanceAlways grinding. Always thinking about business
Having SOLID business fundamentalsRely on the latest gimmick/fads
Social proof/social proof and more social proofNo social proof/using other peoples social proof