Client Getting Promotion

Client Getting Promotion

It’s really sad to see fitness professionals whoring themselves out. Running sale after sale, promotion after promotion just to get people in the door. And not really keeping any of them ;( Now don’t get me wrong…. Every once in a while a “low...
HUGE Problem In Our Industry

HUGE Problem In Our Industry

The other day I received a message from a close friend of mine. Has this ever happened to you…. See below [contentbox width=”500″ borderwidth=”1″ borderstyle=”double” bordercolor=”000000″ dropshadow=”5″...
Squash the Fear

Squash the Fear

And when I say you can be weak or you can be strong, I’m not referring to physical strength. Listen, I don’t care how big your biceps are or how much you bench. I’ve seen the biggest guys cower like frightened children when it came to facing their...
What is YOUR Fitness Business USP?

What is YOUR Fitness Business USP?

Whether you’re a seasoned veteran or complete rookie when it comes to building a business, one of the most important keys to being successful is a unique selling proposition, or USP. BusinessDictionary.com defines a USP as the following: Real or perceived...