One of the most important things in boot camp marketing is to offer a product that really works. Ultimately, this is why everyone is so hooked on the concept of boot camps. The reality is that boot camp burns fat like no other program and helps people achieve their weight loss and definition goals in a very short period of time. Imagine how much more successful you could be if you had measurements to prove what people can get out of your boot camp sessions?
Your boot camp marketing needs to promise realistic and impressive results. Which boot camp would you rather go to – the one that says “Lose Weight Fast” or the one that says “Lose 10 Pounds In 1 Month”? The more quantifiable you can make it, the more people will trust you and visualize their own success with your program. There are many ways different you can calculate your participants’ progress. Here are some factors you can look at:
A good tool for calculating calories burned is the Bodybugg Calorie Counter. This will help you greatly in your boot camp marketing, but make sure you have many different people try the Bodybuggs out, since results may vary. Keep track of the best test results to write about as “case studies.” People love reading about individual results, stories, and testimonials. Tangible results are inspiring and motivating.
You can use the measurements you obtain in many different pieces of boot camp marketing – YouTube videos, blogs, articles, press releases, or on websites. Reach out to local news organizations to pitch the story of how you’ve helped local residents improve their fitness levels or reach their weight loss goals.