Hey, there’s a lot of power in the press …

And I spoke to a woman recently that has a lot riding on her shoulders, Shelby Murphy, the Editor-In-Chief of Personal Fitness Professional Magazine.

In our profession there are very few real magazines to begin with, and hers happens to probably be the best.  With her responsibilities there, that naturally makes her a major force in shaping the thinking of thousands of trainers, and the image and ideas we’re exposed to.

If you want info on the industry and profession, there’s no one better to talk to – Shelby’s right there in the thick of it – she’s also a practicing trainer, studio owner, and bootcamp instructor, so she’s obviously someone with her hand firmly on the pulse of this business.

Besides the challenges and fun, there’s a professional side to what we do – that’s why I wanted to get Shelby on to talk about some key issues in the training industry and her thoughts and feelings about all of it – what resulted was a very informative conversation every trainer needs to check out:



I’m a huge fan of some of the changes she’s implemented since getting into her new position.  She’s a very forward thinker – she has to be to have signed me up as a writer! But I’m proud to have my name associated with the magazine and all of the authors that are in it – there isn’t a bigger, better, and “realer” bunch in the business!