Dear Health-Club Trainer,
First off, Happy New Year! Hey I heard you’re still working at the gym. How’s that job going?
I wanted to let you know how much I’ve been feeling for you. I know how much it sucks to put up with all the b.s. that comes with your situation over there. That’s why I felt the need to write to you.
When you think about it, you have one of the hardest jobs in the world. You’ve got to work 10+ hours a day to make ends meet. And let’s be honest, your job is sales, not training. That wouldn’t be bad, but you then have to train every client you sell, which makes both jobs even harder.
And you don’t have to tell me again about your fitness manager and your coworkers – they’ve accepted where they are now. But you’re different and can’t stand getting more than 60% of your hard earned cash swallowed-up by the gym while not giving you any help – in fact, they just make things harder for you!
Yeah baby, I feel your pain – but is it worth it? I didn’t think so. It’s time to take back control.
You’re handing responsibility over your life to other people. Whatever security you think you’ve got over there is far outweighed by the power you’ll have when you can control you’re own situation. And that can only happen if you decide to go solo!
So if you haven’t chosen a New Year’s Resolution yet, here’s one that’ll change your life:
DUMP THE GYM NOW!!!!!!!
I may have mentioned that on my blog a couple of times, but I could be wrong – HAHA! The point is, you have to decide that you deserve a better life, because it’s the truth.
When I started out in training, I had no idea there was a better way to do this job – but I found out there was. Once I did, I had to let the rest of the world know.
The problem with a lot of Personal Trainers, and I know you must be feeling this, is they think that they don’t deserve to be this lucky or get this kind of respect. They actually fight it and end up making the job unnecessarily hard on themselves by staying in bad situations.
What does it take to go solo? Guess what? There are no barriers! All it comes down to is the decision to just do it.
Which path you end up following as a trainer is only limited by your imagination. Go back in the archives and read some of my previous interviews and you’ll know what I’m talking about. These people all started as normal personal trainers just like you, and they have all now branched into different specialties and paths. With the opportunities that training allows, they then grew tremendously into highly respected professionals and business people.
It all started with one decision – it’s not simplistic, but it’s that simple.
I hope I’ve got through to you on that point – but then now what?
First off you’ve got to get serious about learning, and by that I don’t mean get another certification …
You are now officially enrolled in the School of Hard Knocks. In the college you attended all they taught you was the basics to getting a boring, secure job, work for someone else, and live on other people’s terms. If you chose that route you’d find your body, mind, and social life go to waste like the majority of our population.
I’m real glad you realized that’s not for you …
FoR the info you need to succeed now, you’re going to have to find most of it on your own. You’ll need to learn from other people that have got the results you’re looking for.
In terms of what to focus on to get your solo training practice going, here are the three things it boils down to:
1. Your Website
I know that you don’t like to sit in front of a computer screen all day, but you’re going to have to at least get familiar with it. Because the truth is most people do sit in front of their screens all day. These are the same people we’re trying to help. They do everything online these days, and in most cases they’ll look for their trainer there too. So you’ve got to get yourself a good website that does the job of building the trust for them to contact you. The good news is that it’s never been easier to set up an attractive site. You can probably get it done for a few hundred bucks.
One thing you have going for you is that most other trainers don’t have a clue on how to communicate on the web – they’re still stuck in the stone age when it comes to using the web as a resource to get new clients, so this gives you a huge advantage.
How do you set-up this site? I knew you were going to ask me that. I want to keep this letter short so I won’t get into that right here. But we will get into all of that soon, I promise. All you need to know for now while you’re getting started is that you don’t need to go overboard with this thing. It doesn’t need to look like the promotional site to Ciroc Ultra Premium Vodka. Just make sure it’s direct, attractive, and get a professionally designed logo and some good pictures of yourself on there. Thats all you need to start.
2. Getting Leads
The next part is getting leads. The buck stops here – if you can’t get interested people into your pipeline, the game stops.
This is a large and probably the most uncertain part of the game, but a lot of it is directly under your control. The catch-22 is that you’re marketing budget is probably very small right now. But that’s fine, because you’re only looking for about a dozen high-quality clients. With some smarts and a little effort, this should be easy.
You just need understanding of the arsenal of tools at your dipsosal to make this happen. Among them are the many different forms of web advertising (some paid and some not). And then there’s also a lot of face time you have to put in making deals. The keys to both is follow-up. You’ll need to follow-up with all of the people helping you out in your quest to get leads. The good news is that once you find your soft spot, you’ll be set. I know I’ve already given you a lot of information on this in my past posts. Among the things we’ve already discussed are:
- Using Craigslist
- Teaming with Luxury Condos
- Using Adwords
- Teaming with a private gym
- Making deals with people that serve the same market
- Approaching the media
- Creating an SEO friendly site
- Doing targeted advertising with a strong offer
And there’s a bunch more – I think I’ll have to take the time to put them all in once place for you and expand on the details. We’ll be in touch on this.
3. Creating Clients
The last part is flipping these leads into clients. This comes down to a lot of factors. Half of that is your sales system.
Sales isn’t just all common sense. It’s actually a highly researched and well understood area of business. There’s a proven way you can progress a sale to it’s conclusion, and other traps you need to avoid that will kill it every time. We’re going to need to get into this in detail.
And besides that there are a lot of in-session factors that come into play. But like I told you this can all be learned. Once you’ve got it down you’re going to stand out head and shoulders over all of those other trainers out there who are just trying to wing it.
So looks like we’ve got a lot to cover. Yeah, it’s not going to be quite as easy as we thought.
Oh, and on top of all of this, I always want you thinking big picture – always be thinking one step ahead, about what your next step is going to be in the fitness industry once you’ve got this independent training thing mastered.
But for now you have only one job – to get your dozen or so high paying clients and earn a very strong income from training. Once you’ve got that part handled, you’ll have the cash, leverage and piece of mind to make anything happen.
Good luck – you know I’m here for you. Talk to you soon!
ps. – Tell your sister I said hi ;-)
The blog is just the beginning!
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