FINDING YODA: MY CONVERSATION WITH GUNNAR PETERSON – Talking to the man that got me serious about Personal Training (listen to the full audio).
It took almost three weeks of back and forth, speaking through assistants and balancing time-zones. I didn't have any friends in common with the man, so it was a shot in the dark, but one day while sitting in a Starbucks, I got what I was looking for: my phone rang...
“ON TIME” IS THE NEW “LATE” – Read my take on the importance of punctuality for Personal Trainers.
In making sure I made it to my sessions on time this morning with daylight savings time today, it made me think of an article I wrote not too long ago about punctuality. I have to admit that with my full schedule and commuting, I don't have a 100% on-time rate (pretty...
STEP YOUR GAME UP! TALKING TO STEVE COTTER – The King of Kettlebells talks techniques and training (listen to our full audio).
Staying on top of your game in this business is very important. While doing some continuing ed recently, I found out one glaring weakness in my training arsenal - kettlebells. You see them in every gym and studio these days, and I have to admit that I knew little...
WEB 101 FOR TRAINERS – YOUR TEACHER: SCOTT WHITE – Scott breaks down the web for Personal Trainers.
I know all of you at one time or another has typed the term "Personal Training" into Google out of curiosity. When you did, right there in the top ten results, along with Wikipedia and all the big training companies with huge advertising budgets, you surely saw Scott...
MIKE BOYLE ON RUNNING A TRAINING BUSINESS – Find out how Mike does it (audio clip from our conversation).
Some trainers, even the most knowledgeable ones, often get too caught up in the training part of this profession. They think that just additional training knowledge will break them out of the ruts they're suffering through in their careers. While noone will argue...
MEET EUGENE THONG, TLT – Top Level Trainer talks about how he does it.
As a great man once said - "Let me see that THONG" - Or in this case I wanted to talk to him: I'm referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is selling a new workout machine,...
THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF – Brian talks about his specialty and how it relates to every part of his business (listen to the audio).
At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long...
SALES TRAINING: THE HUNDRED THOUSAND DOLLAR QUESTION – Your primer on relationship selling.
"Sales" in it's traditional sense, is a weird subject for Personal Trainers. If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this...
Not Your Usual Path To RIPPED ABS: Greetings From Bangladesh!
Just got back from my two week journey to my homeland of Bangladesh. I call it journey rather than a vacation because the experience was far different than say, a trip to Miami. Yeah, it was hot, but insane traffic conditions, pollution, and extreme poverty isn't what...
MAKING MONEY TRAINING TRAINERS – The new booming sector of the Personal Training Industry.
"The field of personal training is red-hot ... and almost completely unregulated. This means that the same people you're relying on to keep you fit - and, more importantly, safe - during your private session may have neither training nor license to do so. Possible...