As I’m writing this, my eyes are bloodshot and I’m a little groggy.  I’ve been working on the new “squeeze page” and blog for the big project I’ve partnered with Jim Hart with for the fifty-plus market.  The sites launch today – I’ll send you the links once the pages are live and tell you about how we put this thing together (and follow me on twitter to get updates on how it’s coming).

If you’re working on a major project like this yourself, I just want to point out that designing it and getting it up is the easy part – it’s the traffic you get and what you do with it that’s the deciding factor.  You can sit back and create all the sites and start all the projects you want, but if you’re not bringing in visitors and giving them what they need, you’re not going to have anything to show for it (that’s why we get into so much detail about it in BIG-MONEY).

But I’ve got to say this part is fun as hell, and I think I’m making progress as a person staying up late at night working on fitness projects instead of hitting my usual night-time spots in the city (and this is a lot easier on my liver!).

Back to the subject of fitness marketing, I had the time earlier today to record a short video for you all about some very strong books about marketing that you can pick up at your local bookstore. Did you know about the kind of crazy money-making resources that are in that place?!  When you consider that, being broke should be a crime.

These books won’t go into the specifics about how to exactly launch your online fitness business (again, that’s all in BIG-MONEY).  But these books will give you some perspective on what’s possible for you online and the approach you need to take. Once you get that part down, the details become become easy.

Here’s the video (sorry, didn’t get any fancy editing done to this one):

[youtube O787xBn4SiA& nolink]

Hope you got the names of the three books I showed you.  Let know what’s on your mind below …