Posted on 18. Jan, 2010 by in Marketing Fitness

If you every run out of exercise ideas with clients, look up some of B.J. Penns workout vids on youtube.

If you ever run out of exercise ideas with clients, look up some of B.J. Penn's workout videos on youtube.

It’s a great time to be in the fitness industry … believe that.

Now there are more tools and programs out there that will allow you to make rapid progress in a short amount of time.  We have the fitness leaders in this industry putting together the blueprints to make rapid progress and earn higher incomes, all the while ” letting trainers be trainers”.

One new idea I just came across that delivers on all fronts came from my buddy John Spencer Ellis.  It’s his new MMA CONDITIONING ASSOCIATION and CERTIFICATION.  I had to send him an email about it, and he was happy to answer some questions to give all of us more insight.


Hey John – since the last time you’ve been on the blog, your business has grown and a lot has changed, not just with you but with the fitness industry as a whole – what’s new at JSE enterprises?

It’s good to be back! Much has changed. I tend to move back and forth between fitness and personal development. Last year I executive produced the movie and wrote the novel called The Compass. That was fun (and a lot of work). This year I’m going back to my roots in martial arts.

You have a new program that really attracted my attention, the MMACA and the certification. Give me a quick rundown of what this association and certification are about.

It’s funny…. Each time I create something (NESTA, The Compass, Adventure Boot Camp, IMPACT, whatever….), I think to myself, Wow…. that was a huge project. I don’t want to do that again. Then, within a week or so, I’m bored and start creating something new. In this case, the MMA Conditioning Association and the MMA Conditioning Coach Certification has taken 2 years in the development process, and 6 months (and a team of 10 people) just to assemble the MMA specific curriculum.

This guys pretty good.

This guy's pretty good.

As you know, MMA (mixed martial arts) is now the fastest growing sport in the world. The athletes keep getting better, yet their is no structure for the strength and conditioning aspect of their training. I felt it was time. We offer a very high level designation for fitness pros who want to have the ultimate edge on their competition.

It’s not just about training people who want to punch and choke! We teach you how to train clients like an MMA fighter even if they never want to tap! With the curriculum and business system, we teach you how to conduct your MMA business in a wide variety of ways; from fitness enthusiast to UFC champion. The MMA Conditioning Association (MMACA) does not teach the actual combatives. We teach eveything but the actual fighting and fight strategies.

Our team of sports psychologists, physiologists, powerlifters, biomechanics, trainers, physical therapists have joined with top coaches in Brazilian Jiu Jitsu, wrestling, boxing and Muay Thai to ensure every aspect of conditioning has been covered. We also support the new certified coaches with ongoing business and personal development, in addition to new training techniques. This is the full package and the price is ridiculously low.

I’m always encouraging trainers to pick a specialty, and if you’re so inclined, MMA can definitely be it. In addition, getting in front of trends is one of the smartest things that you can do as a business person. It appears this certification wins on both fronts. What else inspired it?

I am a huge fan of MMA, the fitness and the business of fitness. This combines it all. Mark my word…. MMA fitness will be the hot trend of 2010. I’ve seen it coming and now is the time. It’s hot…. red hot! These very specialized training protocols work for traditional martial arts schools, MMA gyms, personal trainers, strength and conditioning coaches and even boot camp instructors. I personally teach the coaches how to make money. I’m actually working on a new business video today!

Ill never make fun of Canadians again.

I'll never make fun of Canadians again.

And from taking a look, I noticed some big names in this industry are among the instructors. What can a trainer expect once they’re on board?

We do have a stellar team. We have top jiu jitsu coaches from Brazil. We also have Martin Rooney (Olympian, physical therapist, black belt in judo, COO of Parisi Speed School, and author of Training for Warriors). He also works with the Gracie family. The guy is a stud. You’ll have to go to our site to see the faculty. They are superstars in my opinion. We all came together seamlessly to make this incredible program.

As a member of the MMA Conditioning Association (and becoming a Certified MMA Conditioning Coach) you will stand head and shoulders above other trainers. You simply cannot get this training anywhere else. It doesn’t exist. I personally have learned so much. My entire training routine is different. I’ll be 41 really soon and I’m in the best shape of my life. I want to share this great program with my fellow fitness pros and give them another opportunity for success.


Want more posts on picking a specialty?  Then check these out:

Personal Trainer Brian Schiff Talks About Specializing

Surviving Your Health Club Personal Training Job

Personal Trainer And “Kettlebell Queen” Lauren Brooks Miller Talks About Her Specialty


Mike Morales

18. Jan, 2010

My Fit 2 Fight Mixed Martial Arts Fitness Training is perfect for this.
I can’t wait to see what your programmer does for my new website from your program at:


18. Jan, 2010

Hey Mike – yeah, I thought of you when putting this post together buddy – yup, can’t wait to see your site either – you picked a perfect niche, not just for you but for the time we’re in, so it should be nuts!


19. Jan, 2010

As a NESTA certified trainer, I can defintiely vouch for John Spencer Ellis’ programs. I actually heard of this MMA Conditioning Coach Certification last month on one of his newsletter emails.

Kasier, I see the licensing program is making noise!

Dave Parise

19. Jan, 2010


John is a great guy!! When he develops his programs, they all have a purpose. He has passion for every aspect of fitness. Great post again!!!!


Doug Groce

20. Jan, 2010

Good to hear an update on John Spencer Ellis – In person, he’s one of the nicest guys, and you can tell from talking to him that whatever he does, he going to make a success.

MMA’s already huge, and I don’t see it going anywhere, anytime soon –

Jeremie Guarderas

20. Jan, 2010

Kaiser – Keep up the good work! I’ve been spreading the word about your licensing program

I look forward to getting MMACA!



20. Jan, 2010

Hey Doug – what’s happening man!

Thanks Jeremie – looks like it’ll be a perfect for you –

Mike Morales

21. Jan, 2010

I bow with respect to a gr8 coach Mr. Kaiser Serajuddin
He truly represents the warrior spirit of being Fit 2 Fight. Ooh-Rah!!


21. Jan, 2010

Thanks Mike – you got a great attitude and wish you much success in the New Year – I’m glad I can be of help and be a part of it –

John Spencer Ellis

21. Jan, 2010

Hello all,

I really appreciate all of the kind thoughts. It’s fun for me to make programs that change lives and give you great opportunities. The MMA program is off to a great start. We just counted and there are over 170 parts to it. It is a monster.

I wish you well.


Raphael Grupico

04. Feb, 2010

Wow, great information, as usual!

I have studied and instructed Tae Kwon Do for many years, as well as trained people in basic physical fitness. I recently decided to get my PT ‘cert’ and as soon as that has been accomplished I will be tackling John’s CMMACC program! It is perfect for my niche!

I am SO OO thankful that I found The Six Figure Trainer Manuel and the Super-Trainer blog!

Things definitely seem to be falling into place for me, in no small part due to Kaiser!

I’m also super excited about Kaiser’ licensing program. Being a student of SEO and internet marketing I’m really quite blown away by all it offers, and the great pricing.

Looking forward to your next post!



27. Mar, 2010

Some great feedback here – and I heard this program did gangbusters in sales. Congrats on the big hit John, and thanks to everyone on all the feedback.

Terry Kennedy

29. Mar, 2010

This really is a great idea – way to jump in front of a trend!


29. Mar, 2010

You picked a few great fighters to feature here Kaiser. I think MMA is just getting started and will be the top sport, like boxing was decades ago, in a few years. So this MMA cert was a very, very smart move.

John Spencer Ellis

17. Mar, 2013

I want to thank all of you for your great comments. Since this post went live, the MMA Conditioning Association has become the #1 MMA fitness training certification course in the world. It has attracted the top MMA coaches and MMA fighters from around the world.

It would not have been possible without the incredible support from people like Sam and the tribe at Super Trainer. I am very grateful to all of you.

Thanks – JSE

If you are a personal trainer who wants to learn MMA strength and conditioning and expand your fitness career…. this may be for you!

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