fitness-marketing-legacyI was honored to be a presenter at Sam Bakhtiar’s “Weekend with Sam” event that included industry leaders / gurus like Dax Moy, Pat Rigsby, John Spencer Ellis, Rocco Castellano, Curtis Mock, Chris McCombs, and rising stars such as Armando Cruz, Erik Rokeach, Carrie Kakuda & Alicia Steger (The Boot Camp Girls) and Brian Devlin.
As I travel back from the event I’m reminded of the impact we have on others.

trainers on fitness marketing

Does a person who leaves a legacy of change, social and individual improvement, and self-challenge have to be larger than life? No. The person who leaves a legacy could be you, me, or the trainer down the street. Does each of us have the opportunity to leave a legacy that makes all the difference in the life of at least one individual? Yes, we do.

The power we have to change people’s lives is much more real and much more than simply training people to exercise. That power is held in a smile, a nod, a gentle push, a kick in the butt, and a pat on the back, a simple “Let me show you. “And a shared” Well done. That is the power to propel and that power is held by each and every one of us.

It’s hard to believe that it’s been a year since we lost Jack Lalanne, an industry icon. Jack grew into his legacy by doing and giving, and doing some more. He first had to find his passion and purpose and then he pursued them relentlessly, increasing his knowledge with a combination of schooling and practical action on himself.

fitness-marketing-striveJack inspired me, along with many others. I picked up his gauntlet of challenge and pursued fitness as my daily way of life, fitness as my business, and fitness as my mission.

Isn’t providing a means to achieve success, offering the encouragement to pursue that success, living that success by example, all with purpose and love…what leaving a legacy is all about?

At the end of our lives, when we can turn around and see the ripple effect of our actions on the lives of others, will we be surprised? The countless people whose perspectives we shifted into hope by spending that little bit of extra time showing them how to achieve something we thought was so simple…the countless people whose hope escalated when we worked with them, side by side, to help them see, feel, and taste success…the countless people whose successes we recognized and applauded, feeding their passion and determination for more…and the legacies those individuals are growing and will leave behind because we pursued our passion and gave of ourselves…will you be surprised?

There is always one more challenge awaiting us, one more person we can inspire, one more thing we can do…Jack Lalanne taught us much more than how to grow a strong and healthy body. He taught us to share and to care, to never say ‘never’, and to reach outside our perceived limitations because we CAN.

Are you leaving a legacy of possibility, inspiration, and achievement while being an example that others may follow?

Greg Justice, MA

Co-Author / International Best-Seller

“Total Body Breakthroughs”