Didn’t we just finish talking about how Personal Training wasn’t a business?!?!
Yeah, but we’re going to shift gears and get down to BUSINESS – we’re going to talk about getting serious about fitness!
Even though this blog is about passion and lifestyle, at a certain point you’ve got to make a decision: “Are you going to be a player, or are you going to keep riding the bench?”
I got the chance to pick the brain of a lady that’s made a career of kicking trainers in the pants and reminding them to wake-up – Kelli Calabrese.
She’s someone I’ve got a tremendous amount of respect for – Kelli’s one of the top trainers and educators in the training industry who lives and breathes this thing. There’s really nothing about the business of training that she hasn’t done or experienced.
I’d like to tell you all about her industry qualifications, but that would turn this into probably my all-time-longest blog post and give me carpal tunnel’s to write, so instead you can find out for yourself at one of her sites right here: Kelli Calabrese Argyle Fitness Bootcamp (it’s also a wonderful example of how to market yourself and present your stats no matter what level you’re at as a trainer).
Looking at her resume almost makes you want to quit the business, huh?!?! But it’s clear she’s someone you’ve got to pay attention to.
So without further ado, here’s the link to the audio of our conversation:
I’m sure listening to that clip got you thinking critically about your career. I know it did when I was talking to her.
But of course when it comes to starting a business, there’s a balance. I’m always telling trainers NOT to get too caught up in the business aspect of Personal Training in the beginning.
That’s because this business has a lot of potential at just the entry level, before you get yourself bogged down with too many business oriented tasks (major marketing, paying employees, complicated accounting, a business plan). You don’t have to think about too much business related stuff when your goal is to assemble a handful of clients you like to train and that pay you a high income.
That’s more of a personal project.
It’s built on the basics of self-discipline, competence, relationships, and mastery of your specific base of knowledge. If you noticed, that’s a lot of what Kellie was talking about.
It’s after that phase that starting a business comes into play. It’s after you have cash flow, connections, and belief in yourself. Training allows you to achieve that while you’re still at the entry level.
We’re talking about being an independent Personal Trainer of course, not slaving at a healthclub – if you haven’t dumped the gym yet, I’d get on that ASAP!
You hear this advice of developing your success characteristics along with your business from every success and financial guru out there.
A lot of people put the cart before the horse though. They start looking for investors on projects and pitching major business ideas before they’ve learned how to create value and please a single customer.
I spun my wheels for years with that kind of thinking, so don’t make the same mistake.
But once you start to achieve success on a small level, that’s when things start rolling. Look at any major success story out there, from Jay-Z to Rachel Ray, and you’ll see them parlaying a minor but still noteworthy first success into much bigger things (they both did it baking pies, incidentally!).
And it takes commitment. That’s what you see when you look at the a career of someone like Kelli – it’s the cumulative effect of action over time.
Like Kelli mentioned, she’s got several consulting projects for personal trainers that you can find out about at www.calabreseconsulting.com.
It’s fun to meet a real pro in this business isn’t it? Through Kelli’s example, I’m sure we’ll be seeing a lot more!
If you liked this post, wait ’til you read what’s NOT being said on the web:
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