If You Build It, They Will Come

by | May 17, 2011 | Marketing Fitness | 14 comments

This is a post by my very good friend Leanne “Femme Fatale” Ellington. Leanne is a good friend and a serious entreprenuer. Her boot camp in Orlando brings in multiple six figures while she travels all across the world. Okay here is Leanne…

14 Comments

  1. Sako Yakinian
    Sako Yakinian on May 17, 2011 at 10:47 am

    Awesome tip Leanne! I will be creating this asap, I love it!

    Thanks for the idea :)

  2. Armando
    Armando on May 17, 2011 at 11:12 am

    Hey Leanne. Great tip. I love the way you are creating value for your clients. Great approach to building that Tribe. Looking forward to implementing it.
    PS – I think you should throw in a green smoothie smoothie for all members that get on board and it will increase your numbers, LOL. (J/K) Thanks again

  5. Kyle
    Kyle on May 18, 2011 at 7:20 am

    Thanks Leanne, I’ve just started trying to get my clients more active on Facebook. It’s more used ofr socialising here in Australia.
    I think the seperate profile is a great idea, that way I don’t feel strange adding clients I’ve only just met to my personal profile.
    Thanks again!

  7. Mickey
    Mickey on May 18, 2011 at 9:50 am

    Great idea, Leanne.

    Do you invite everyone when they come to your boot camp including trials and new campers? I ask because I’m wondering what you do if someone doesn’t continue.

    Would you allow them to stay a group member so they, hopefully, see what they’re missing and want to come back? Or, would you “uninvite” them since the group is for active boot campers?

    Since you just started your secret group, I’m sure this hasn’t come up yet but I was wondering what your thoughts were.

    I’d be curious what others think, too.

  9. Erik
    Erik on May 18, 2011 at 10:16 am

    Awesome Leanne! Great tips. I’m constantly learning from you!

    Love the private group page! Great idea.

  10. Leanne Ellington
    Leanne Ellington on May 18, 2011 at 11:06 am

    Thanks guys, glad you like the concept. It’s working like gangbusters for building that tribe.

    @Armando– I think that’s a great idea. Is that your version of “drinking the Kool-Aid?” haha

    @Micky- my admin invites only people that have registered for my program and are current paying members (it’s part of the series of steps in my after-registration system). Then she removes those from the group that are no longer paying members. I position it as a benefit of being part of the program.

  11. Shaun Hadsall
    Shaun Hadsall on May 18, 2011 at 2:00 pm

    Great Stuff Leanne…just getting my boot camp going so this was VERY helpful. Thanks for sharing!

  12. sam
    sam on May 18, 2011 at 7:25 pm

    Great info Leanne as always. I expected nothing less. Your first post on Super-Trainer was so awesome that now we expect all of them to be this good. No pressure ;)

  14. Brian
    Brian on May 21, 2011 at 1:59 pm

    Great idea. I love the VIP aspect.

    Very cool,

    Brian

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