Special guest post by my good bud and 9th degree evil genius Bedros Keuilian:
Getting clients for your personal training or boot camp business from facebook is easy and cheap.
Recently I’ve been doing a lot of testing… sometimes spending as much a thousand dollars a day on facebook just to figure things out.
And here are three sneaky things I’ve figured out about getting clients using facebook.
First off, if you’ve never done it before, running an ad in FB is easy…
… just log into your FB account, scroll all the way down to the bottom and click the “advertising” button and walk through the steps.
Now here’s what I’ve figured out to get the most clicks for the lowest price on facebook ads.
SNEAKY LITTLE SECRET # 1: Facebook does NOT care about getting your money. What they care about is their customer experience. So, if your ad is not relevant to the market that you’re advertising to FB will show your ads less.
On the other hand if FB decided that your ads are relevant to the market they will actually show your ads more – even if your competitors are willing to pay more per click.
Makes sense so far?
The way FB knows if your ads are relevant or not is by the little “thumbs up” icon by your ad. They call it their “like” system. And if enough people you’re marketing to LIKE your ads by clicking the thumbs up image next to your ad then you’re ad will actually begin to run more frequently.
So the next time you’re in your facebook account and you see one of my ads be sure to click the little thumbs of icon in my ad, okay? :)
SNEAKY LITTLE SECRET # 2: Facebook kinda lies. Yep, it’s true. Here’s the deal, when you create your ad in facebook they will suggest a click through bid range. For example they may say we suggest that you pay .33 – .67 cents per click.
When they do that take the lowest number they suggest… knock off 20% and make that your starting bid. example in this case you would bid .27 cents per click. (and then adjust from there as you see fit)
SNEAKY LITTLE SECRET # 3: Hyper focus your ads with city specific headlines for better click through rates. I got this one from my buddy and FitBody Boot Camp master member Josh Carter. Don’t just run one ad for your fitness business that serves three cities.
Lets say that you serve the cities of Anaheim, Garden Grove, and Buena Park. In setting up your ads you can set your parameters for those three cities and then show a generic ad headline like: Rapid Fat Loss Boot Camp. This ad would get less clicks than if you had three separate ads targeting each city with a specific headline.
Example: ” Anaheim Fitness Boot Camp” would pull way better than just “Fitness Boot Camp.
Makes sense, right?
Bedros Keuilian is a sought after business coach for personal trainers and a fitness marketing expert located in southern California. Check out his fitness marketing blog for personal trainers at ptpower.com.