[spoiler]Hey, everybody. Rocco Castellano here again for this series about how to fix a broken business model. Now, in the other two videos, I explained about admitting the problem,  understanding the problem, listening and then spending time and helping people get peace of mind.

And part of that, the necessary progression in understanding this whole thing – because it’s about how you do business and when you do business, if you don’t do business in an ethical fashion, if you’re doing business in a way that is basically tricking people or manipulating people and basically all manipulation has – all trickery or whatever is basically lying.

Any time that you lie, you will fail and you will have a failing business model, any time you lie, whenever you don’t tell the truth, whenever you’re not transparent. See, one of the biggest problems that most fitness pros, most people that come up in a blue collar environment have – or I call it as an immigrant. A blue collar or an immigrant mindset is that they always want to prove themselves. They want to show people that they’re better, that they’re richer, that they’re stronger, that they’re faster, that they’re the coolest.

But the problem with that is that nobody really gives a shit and if they do, they’re not worth spending fucking time on. They’re really not because all you have to know is that you are cool, is that you are strong, is that you are successful. So when you have to lie, when you have to manipulate, when you are lying to make money, to separate somebody from their wallet, guess what. There’s a name for that. It’s a confidence man or a con man.

When you have to lie in order to get what you want, you are a fucking con man and basically you’re a criminal. You don’t like that word? Too fucking bad. Because that is what you are. In a blue collar mindset, we have lived our lives lying to ourselves and lying to other people and we’re all fucking con men.

I have lived half my life lying to fucking people. I lied about fucking – I mean I went to college. I never graduated. I’m pretty fucking damn happy about that because the college professors didn’t know as much as I did. I lied. I didn’t have a drinking problem. I didn’t have a dysfunctional relationship with alcohol. Lied about that. OK?

Well, you know what? Look it up. A couple of DUIs. I don’t really give a fuck. If you do, that’s your problem. It really is. What are the facts? What can I give to you? What can I relate to you? How can I make a worthwhile contribution to your life? That’s what you should care about.

As long as my behavior, as long as my stupidity doesn’t involve you, doesn’t – did not cause you any harm. Now, if it did, if my stupidity out there has ever caused you any harm, I want you to fucking tell me because I will make it right because if it did, if I was wrong, I will always make it right.

Ten years ago? Nah. Go fuck yourself. I don’t care. But the thing is, when we grow up, when we actually understand what’s going on in the real world, most of us live in a fantasy world. We live either in the past or the future. We never live in real time. We have to live our lives in real time and we don’t have to lie.

If you tell the truth, people will connect with you. People understand that you’re vulnerable, that you made mistakes. Now, I don’t think that it’s a good idea for you to be crying. I’m sorry. I didn’t – that’s probably not the smartest fucking thing. OK? Get your emotions together. Get a grasp of yourself. Again, a handle. Have some self-control but understand who you are.

You know, if you’re not the smartest person in the world, tell people that you’ve taken stuff from other people. Nobody cares. You were smart enough to find somebody to actually take this stuff from. You partnered up with people smarter than you. If you believe that nobody is smarter than you, then you really are fucking stupid.

I want the founders to get out of the blue collar immigrant mindset. I want for there not to be any lies. If you’re really only going to make $60,000 a year, that’s – say it. People will look at that. Hyping, manipulating, telling people that they’re going to make six figures because when they pay you $10,000 and $400 a month and they don’t, they feel cheated. When you lie to somebody, they feel cheated. That’s just the way it is. That’s what has jaded this whole fucking industry. It doesn’t make sense. There’s no reason to lie. There’s not one reason to lie.

I tell people, “You know what? If you don’t like the truth, sorry. I’m not your coach.” And if people are afraid of making or not making $60,000, then it’s that damn boot camp. Tell people the truth and they will come in knowing. They will have specific expectations. It’s all about expectation of experience. It’s not about this. It’s not about fear because once you lie, people don’t trust. People are afraid. That’s reality.

So when you’re pumping fear into people and you’re making a mess, somebody else has to clean it up and then you, just by accident, through osmosis, you make enemies.

Now you know what? I drove around. I tell people I’m the most hated person in the fitness industry. And you know what? I am because it’s very important for me to tell the truth because in order for me to help you, I have to tell you the truth. I’m not going to sweep shit under the rug because every time you sweep shit under the rug, at some point in time, that pile is going to get too high. You keep sweeping, that pile is going to get high and you’re going to be tripping all over it. All those lies, all those things, at some point in time, your brain is so full of shit, it’s coming out your fucking ears. That’s reality.

Tell the truth. Know – maybe you don’t even know the truth. Just find out the truth. Figure it out.

This is Rocco Castellano reminding you the least you can do is live up to your potential.[/spoiler]