Posted on 14. Apr, 2009 by in Fitness Marketing Strategies, Marketing Fitness, Personal Trainer Sales Systems

cheat-your-way-thin-author-joel-marionVERY, VERY rarely do you come across a piece of just killer, kick ass content that’s out in the open, being given away for free …

Well buckle yourself in boys and girls, because this is one of those times!

I recently talked to Joel Marion about HOW TO CREATE AND MARKET A FITNESS E-BOOK (and his career in general) and what resulted was one of the most hype-free and informative interviews you’ll find anywhere.

Joel’s a guy that for the most part has been staying off the radar, but progressively accomplishing bigger and bigger things and making a major name for himself in the fitness industry.

His latest project is a major fitness e-book release called Cheat Your Way Thin, that’s set to come out on April 28th (with the pre-launch beginning today).

In the process of our conversation, Joel held absolutely nothing back and basically spilled the entire blueprint behind what’s sure to be a million dollar product.  And in the process, he explained everything that’s gotten him to this point, and it’s a real crazy story.

If you don’t know about Joel, here’s a very quick bio:

– He’s the author of The Cheat To Lose Diet, a very popular diet book that’s sold tons of copies in the bookstores and became an number one bestseller.

– He runs a killer fitness site at

– And he’s also a a former EAS Body For Life Grand Champion

And like I said, he’s now involved in one those major e-book launches, but on a level that’s never really been seen before.

Cheat Your Way Thin is based on a concept Joel has become known for – it’s one that most of us are aware of, but he was smart enough to drive home – that during any diet plan, intermittent cheating is necessary to regulate leptin levels and prevent “starvation mode”.

Let’s hear the full story from Joel (Yes, we now have audio clips!  And feel free to download the full interview as well!):



I’m sure that gave you a real good idea of what goes on behind the scenes and leading up to one of these internet marketing success stories.

If you were wondering how to sell one of these e-books and how they make money, here’s a quick summary of how it works:

You can apply to get a link to sell the fat-loss program from the Cheat Your Way Thin launch site (it’s all the way at the bottom, under AFFILIATES).  You can then recommend this product to others through your link, either by putting it on your own blog, or sending it in a message to anyone else you have on your list of past or present clients (if you don’t have one of these lists, start making one).

You’ll then earn 75% of the selling price – very simple.

This simple math is the reason why affiliate marketing is such a popular business online these days – it’s because you make almost all of the money for selling a product someone else worked painfully hard to create and make attractive to buy.

The way Joel makes money is this: by doing an amazing job of creating and marketing the product, he can get potentially thousands of affiliate marketers to jump on board and work to sell the product for him day and night.

The way Joel gets the attention of all of these major affiliates marketers is by having a strong initial launch, which he’s worked hard to organize with the relationships he’s formed in the industry over the years.

Sounds easy right? Well as you heard from Joel, there was a lot of work, really a lifetime’s worth, that went into it in the background.  But in general, the formula is fairly simple – you just have to be willing to give tons of value to other people, and just expect a little bit back in return.

Sorry, I still haven’t found any get rich quick info for you – I’ll keep looking, but til then, at least you’ve still got Top-Level Training!



Whistleblower 2.0

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Noel Lyons

15. Apr, 2009

Joel’s passion really comes through – great to hear not just about the money. BUT on the money front, have been through the PPC Classroom training along with Vince, and one thing they teach you is not to direct link to sales pages. Too many of the same emails have come through to me on this launch doing exactly that. Nobody has offered a bonus of their own (to get opt-ins), created a viral video series, got an interview with Joel etc etc There’s massive power in an affiliate army but I wonder what more is possible when fitness affiliates get more savvy!

Yavor Marichkov

16. Apr, 2009

As I wrote after Nate’s interview, it’s always great to read how people got to where they are. It’s one of the reasons I enjoy reading biographies of successful people.

As for Joel – he has come a long way since his first articles over at T-Nation. A really cool guy. The one thing I like about him is his attitude or self image if you will. The value of high caliber accomplishments such as his is that they reinforce a go-getter outlook on the world.

For example, it would be a waste to consider being a Body for Life champ as just a position that entitles you to a financial reward.

Forget about the reward – such accomplishments make you THINK BIG and ask yourself – Now what? What’s next? What’s possible? Where are my limits/boundaries?

Awesome interview guys, thanks!


Joel Marion

16. Apr, 2009

Hey Noel!

All the unique affiliate stuff is coming when we go on sale…just watch!

But yes, you are right…being unique and creative and coming up w/ incentives puts you way ahead of the game. A lot of people have some really cool stuff planned for on sale.

If anyone wants to promote as an affiliate, just shoot me an email at jm [at] and I’ll get you set up with all the info (affiliate area isn’t quite ready yet, so just email me directly).

Best of success to you all!


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