Fitness Marketing – PERSONAL TRAINING EXPOSED – Billy Polson Part-3

Posted on 20. Jan, 2010 by in Marketing Fitness


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Kaiser Serajuddin: Yes. I mean in terms of advice for trainers, I want to get a little bit of advice from you on starting out in this business.

I think coming from you, it carries a lot of extra weight since you were someone who was on a different field when you came into this one. So what’s your advice for a trainer starting out right now? Like picture someone who just got certified and is very passionate about fitness. What should they do next or what are their next couple of steps to get started?

Billy Polson: You know what? I would say the very first thing that was really helpful for me was to go wherever you live and especially if you live in a larger city that has a lot of really talented trainers. And go and set up sessions with three, five, eight of the top trainers in your city and have them train you.

Kaiser Serajuddin: Wow, that’s great advice.

Billy Polson: Yes. And it’s really something that you will not only discover a lot – again, a lot about yourself. You’re going to be testing yourself physically. You’re going to really – we’re always [0:01:08] [Indiscernible] in the client’s shoes and to be the client for a little bit to kind of get that perspective.

And on the other side, you’re going to have – the other side, you’re going to have eight or three, five, eight new training styles [Indiscernible] and when you’re first starting out as a trainer, I think one of the best things you can do is really look at all the different training styles and study them well and really try and create your own based on what works for you and what you think will work for the clients that you want to have. That, hands down, I think is sort of the best advice I can give. The other side of that I would say is the same idea. Look at all the different certifications that are out there now. There are some really, really powerful information in terms of core work, in terms of postural assessment, in terms of really deep assessment work especially for the population of clients that most of the time now that are really coming to us with major postural alignment issues and a lot of kind of things going wrong for them that we have to definitely assess and approach, correcting them before we can just jump into a general fitness program with them.

So I would [0:02:25] [Indiscernible] for folks to really look at like Paul Chek. Look at some of the higher level NASM certification and really take a detailed look at people’s bodies before just jumping into the water of just a general fitness program. I think people have a lot of issues and just to ignore them, I think, is kind of ignorant. So I think the more information that you can kind of bring to the table [Indiscernible] a program based on that, I think a smarter trainer you’re going to be in the end definitely and more valuable as well.

Kaiser Serajuddin: OK. All right. That sounds really good. Now then we just – from what I read about you before we talked today and talking to you now and feeling your passion behind the job, it seems like you’ve achieved a real Zen that’s really your personal interest and your business and what you do. Do I have it right? I mean does everything kind of fall together?

Billy Polson: Yes. Honestly, I really just – last week I said to a partner of mine. I was like, “You know what? Things are good. Things are really good.” Like, we’ve had a great year. The gym is going well. We’re excited about some new information I’m getting for just my own personal training. I’m doing really – I’m doing what I really love to do and it’s great. Like life is really, really good and I couldn’t be happier. I have a great group of clients, really enjoy working with. Yes, I definitely can’t complain. Things are amazing right now.

Kaiser Serajuddin: Oh, that’s really good. That sounds real good. So I mean we’ve covered a lot of things though. It was just a pleasure talking to you today, man. I got to tell you, I was really impressed. I mean from everything you told me and like I said, the passion and the empathy for your clients that comes across and I think that’s the main lesson that I think any trainer can get from this conversation.

Billy Polson: Thank you so much. I hope so. Anything I can do to kind of help inspire folks to take this step. If it’s something that you really love working with people and your fitness and health is your thing, it’s an amazing, amazing position to be able to help people like this.

So if you can put your heart in it, you will definitely find reward in it for sure, whether it’s monetary or otherwise. OK, great. Thank you so much. I appreciate it.

Kaiser Serajuddin: Yes. No problem, man. Thank you.

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