Fitness Marketing – PERSONAL TRAINING EXPOSED – Billy Polson Part-2

Posted on 19. Jan, 2010 by in Marketing Fitness


[spoiler]
Kaiser Serajuddin: Now just one thing I was looking at was your personal home page and on there, you did talk about – a lot about your experience in fitness, things we talked about a little while ago.

Now we talked about how that – it’s pretty interesting. Not too many trainers get into this. You talked about how your own experience, your workout history, influences the training you do with your clients. Now can you talk about that a little bit about your philosophy and your approach?

Billy Polson: Most definitely and I definitely am a firm believer on this but I would say – you know, the books and the training courses and the college education, they can definitely teach you a huge amount of information. But I will say hands down the number one thing that has actually improved my abilities as a trainer, as a teacher, has always, always been my personal experience.

Kaiser Serajuddin: Absolutely.

Billy Polson: My sports that I have been involved in have likely been from kind of a huge range of backgrounds from doing gymnastics, actually cheerleading in college. That, hands down, maybe kind of a baseline and kind of built the foundation of what my body is built on in terms of balance and power control and stability.

All those then adding on top of that is soccer and volleyball, kind of adding in all of the team sports in terms of the agility work, the endurance, cardio endurance. So then the last sport that I’ve actually been involved the most recently and added to the list were triathlons.

So, again, kind of just adding a totally different aspect of athletics, kind of taking the body to different limits. I really feel like I’ve kind of been in the trenches for all the different types of areas of athletics or at least something similar to them.

It really allows me to relate better to all different types of clients or allows me to pull from not only the success that I’ve had in terms of my own athletics but the injuries and the problems I’ve had. It allows me to really relate to clients that are having knee issues or shoulder issues. I’ve had the majority of them.

Kaiser Serajuddin: Yes.

Billy Polson: When you’ve done kind of this broad range of sports and impact and body contact sports, you’ve definitely gone through a lot of the trenches [0:02:26] [Indiscernible].

Kaiser Serajuddin: Would you account that triathlon training time as part of your 14-hour days or is that on top of that?

Billy Polson: Exactly. I definitely admit that I haven’t done a triathlon in four years so my endurance training has been the gym and my personal training lately.

Kaiser Serajuddin: OK.

Billy Polson: I’m actually open to head slowly back into the next couple of years.

Kaiser Serajuddin: All right. That sounds good. Now then back to the business, so getting away from training for a little bit. I always love to talk to trainers about money.

Now personal training isn’t a career you go into to get rich but it can earn you a good income and like a lot of trainers, you started out earning all of your income from all these sessions but now that your business projects are picking up and – I mean you got to see training turn into a smaller part of your total income. So I just want to ask you. Do you ever see yourself fazing out of the training at some point, granting there are other areas of the industry or is it always going to stay your core business?

Billy Polson: You know what? It’s definitely – like I’ve been saying earlier, it’s definitely my passion and all I can say is that as of right now, I’m heading down the path of getting a couple of new certifications and trying to really kind of raise the level of my training once again.

So all of my energy and all my tasks definitely continue to working with clients. I would say the type of clients that I’ve been working with and maybe whether it’s individual or teams, I definitely will probably be transferring a little bit and kind of adding more variety. I would like to actually head into doing some sports training more instead of individual training, sports team training.

But no – yes, my focus is definitely continue to train. Just coming from a corporate background, management is not my favorite thing in the world. It’s definitely one of the reasons [0:04:19] [Indiscernible]. So kind of just becoming a gym owner and living my life like that, I would go crazy. So I definitely will keep working with clients or with teams and want to really continue to improve my knowledge on that. I think all of us are trainers who probably have maybe …

[/spoiler]

Leave a reply

You must be logged in to post a comment.