Fitness Business Key Performance Indicators

by | Jan 10, 2012 | Marketing Fitness | 8 comments

Hey Super Trainers. Over the years I am blown away by the fact that 99% of fitness pros don’t know their CRITICAL numbers.

I have no idea how they stay in business….

If you want to run a viable business then everything must be measured and tracked.

EVERYTHING……..

Why?

This is a form that we use in my businesses and I call it the KPI form (Key Performance Indicator)

This form to my business is like getting a physical for my health.

This form tells me EXACTLY what I am doing right and what I’m doing wrong.

Please feel free to download this at the bottom of this post. Enjoy!!!

Key Performance Indicators

Month____________

  1.  Total # Leads_______
  2. Source 1. _____ Source 2.______ Source 3. ______ Source 4._______
  3. Evaluations Set_______      Show_______     Closed________
  4. Set vs. Show ___________%
  5. Show vs. Closed _________%
  6. Total Customers _________   New Customers (This MO)____   Promos____
  7. Falloff this month______
    1. Customers names (listed) + Reason
  8. Income Vs. Expenses
    1. Last Year________
    2. This Year________
    3. Change______%
  9. Goals ($              ) Monthly
    1.  Actual $________
    2. __________(+/-)
    3. Total Reoccurring $_______
  10. Annual Goals
    1. Total Year To Date $________
    2. $_______ (+/-) Pace

8 Comments

  1. Jana Holland
    Jana Holland on January 10, 2012 at 7:06 am

    Brilliant as always, Sam. Thank you. The numbers say it all, don’t they??

  3. Justin
    Justin on January 10, 2012 at 3:56 pm

    I’ve been looking for a swipe sheet EXACTLY like this all this week! Thank you Sam – are you a Jedi?

  5. Rahz
    Rahz on January 18, 2012 at 7:09 pm

    Sam, Super-Trainer is awesome. Thanks for bring it everyday. I’m sure I speak for a lot of readers who aren’t commenting it up, by saying we appreciate the content. Thank You

    Rahz Slaughter

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