by 7Figure Sam | Mar 2, 2008 | Fitness Marketing Strategies, Personal Trainer Marketing, Personal Trainer Sales Systems
Staying on top of your game in this business is very important. While doing some continuing ed recently, I found out one glaring weakness in my training arsenal – kettlebells. You see them in every gym and studio these days, and I have to admit that I knew...
by 7Figure Sam | Feb 11, 2008 | Fitness Marketing Strategies, Marketing Fitness, Personal Trainer Marketing, Personal Trainer Sales Systems
I know all of you at one time or another has typed the term “Personal Training” into Google out of curiosity. When you did, right there in the top ten results, along with Wikipedia and all the big training companies with huge advertising budgets, you...
by 7Figure Sam | Jan 15, 2008 | Fitness Marketing Strategies, Marketing Fitness, Personal Trainer Marketing, Personal Trainer Sales Systems
As a great man once said – “Let me see that THONG” – Or in this case I wanted to talk to him: I’m referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is...
by 7Figure Sam | Dec 19, 2007 | Fitness Marketing Strategies, Marketing Fitness, Personal Trainer Marketing, Personal Trainer Sales Systems
At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long...
by 7Figure Sam | Dec 5, 2007 | Fitness Marketing Strategies, Personal Trainer Marketing, Personal Trainer Sales Systems
“Sales” in it’s traditional sense, is a weird subject for Personal Trainers. If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW...
by 7Figure Sam | Nov 4, 2007 | Personal Trainer Marketing, Personal Trainer Sales Systems
“The field of personal training is red-hot … and almost completely unregulated. This means that the same people you’re relying on to keep you fit – and, more importantly, safe – during your private session may have neither training nor...