What goes up must come down…….
Boot Camps are popping up faster than pimples on a teenager’s ass. For every one good Boot Camp program, there are ten that completely suck ass.
The Boot Camp surge has allowed plenty of shitty “trainers”/biz owners to legitimize themselves as self proclaimed fitness professionals. It seems like every A-hole in the world with a shitty certification and no experience is opening up shop. And that my friends, is what I call Boot Camp Overload.
The fact of the matter is Boot Camp programs are a fad, and they are everywhere. It is only a matter of time before “big box” gyms figure out what is going on. They will bastardize the model, and then undercut all the “little guys”.
I know you are reading this and saying….. “well, my program is different!”
Sorry Broski….. The average consumer has zero F’ing Clue. They couldn’t tell you the difference between boot camp and their B-hole’s.
Don’t get me wrong, customer service and creating your own tribe will set you apart if you are actually good at what you do! But if you put all your eggs in one basket, you will be very disappointed when boot camps take a nose dive in the next five years.
Now time for the good stuff!
The best way to prepare for the decline in boot camp income is to have multiple offerings. For example at my gym, Next Level Performance, we offer Athlete Performance Training, Semi-Private Personal Training, Small Group Personal Training, Workshops, Mastermind support groups, Pro Shop, and much more.
If you want to be the best you got to beat the best!
A few things you will need to diversify your business offerings are:
I’m not saying Boot Camps won’t be around, I’m just guaranteeing that there will be a distinct decrease in what people will be willing to pay for them. So you better learn quickly how to run a successful small group and Semi-Private Personal Training Business before it’s too late. And lucky for you, I might just have a special little something to share with you that will help you crush six figures in no time! Keep them eyes peeled ;-)!