Hey, do you want to know how to make a ton of friends in just a couple of days? You should release an online manual!!!
That’s kind of what happened to me after the release of the Top-Level Trainer Manual – I’ve gotten bombarded with questions from owners of the Manual to expand on some of the details in there …
Hey I’m not complaining – after all, no one forced me to start this blog! And it’s given me a chance to talk to some really serious trainers that are looking to make massive change in their lives, so I don’t have a problem with it –
The only problem’s been finding time to get back to everyone (sometimes those emails just get buried). So I thought I’d set up the ole camera again and take the opportunity to answer a few questions from one of my “star pupils”, Summer out in LA –
If you’re a trainer starting out, and have questions about finding training locations or targeting affluent neighborhoods, this video reply will help you out too – check it out:
So there you go Summer!
And I’m starting to realize something important here, that even though I poured my guts into it, THE MANUAL alone can’t do the full job of covering all the bases of getting to the TOP-LEVEL of training by itself …
We’ll see if I can do something about that, but ’til then these videos will have to do the job!
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It’s great that she acknowledges that as a professional you need to maintain a credible image, congruent with your high financial aspirations, in addition to delivering a high level performance in the technical application of your craft (i.e. how good you are as a trainer).
Btw, that’s why police uniforms, fancy attorney suits, imposing bank and court buildings, long offices with an elevated CEO’s desk at one end (that makes the visitor self-conscious), etc. work!
I may be starting to sound Machiavellian, but that’s the reality of how we tick, so might as well pay full attention!
Good tips here – I see one of the biggest ‘barriers’ if you’d call it that is to pick a place to train out of, as it can take some work to find a good home in a gym, where you can work out a decent percentage. I’d like to hear some more people that can give a step-by-step how to market your services for the outdoors.
Yeah Yavor – It would be silly to ignore these ‘deeper’ things that are at play. You know that these more subtle things at play that all add up to make up your image in the clients’ eyes.
Yeah both of you guys hit it, and that’s really what me and almost every other trainer here is getting at – the intangibles of being a Personal Trainer – once you’ve got the training part handled, it all comes down to these other factors that spell value in the clients eyes –
You can see a little bit of how I frame this on this page of my site:
http://gohardfitness.com/location/
However that page is a little outdated and most of the framing is done on the phone – a lot is accomplished by just saying in a confident voice: “Let’s meet _______ for your session”.
KAISER you are amazing!!!
I am extremely thankful for all the amazing advise you are so freely giving.There are not many people who are willing or able to help the amount of people you have and will continue to help.
I think the information that you have posted hear relates to training and to life in general. I have been doing some thinking about how I would like to present myself. I am also now developing new ways of explaining how my sessions have more value. One of them being is being able to take advantage of the awesome So Cal whether instead of being cooped up in an over crowded gym and sometimes funky gym. ?