Groupon is a game changer. Just look at the picture below. We SOLD 905 Groupons BEFORE we ever opened our doors in Chicago.
As a matter of fact our first day of camp is the 5/23/11.
Let’s do the math for a second. That means that we generated 36K. We net 18K.
We invested less than 10K.
I don’t know of any other business in the world that can provide a positive cash flow BEFORE opening their doors.
I don’t know what the H*** I was thinking a few years ago when I opened up an Anytime Fitness. Check this out 100K for the build out, 200K for the equipment, 14K per month rent, utilities, etc……….. It broke my bank.
After nearly 2 years last month we still lost $1400. Bad business decision to open up a gym costing 400K with 16K per month overhead just to sell $29/month membership. Again what the H*** was I thinking.
It’s much better to pay 2K in overhead and charge $197/month. NO BRAINER.
I told my CPA to put that loss under “lessons learned”.
OK, let’s do some numbers……..
Let’s be really conservative.
905 people come in and say we do a S**** job converting them at a 20% conversion rate. That’s 181 new clients.
We used my www.ProspectToClient.com and automated everything. Including putting them in our up sell and downs sell funnels
right off the bat.
Also our site www.ChiTownBootCamps.com is already on page 1 of Google for Chicago Boot Camp after being live for only 2 weeks. Thanks to my partner Neil “The traffic Generator”.
Neil is my “secret weapon” responsible for all my websites. Including www.FitConcepts.com which dominates Google for not 1 but 10 cities for the terms personal trainer, boot camp, weight loss, fitness and any variation.
So…….
181 new clients paying the average price of $147/month = $26,607.00 =======> $319,284.00 Gross
Let’s just say a whopping 100K goes to operations, marketing, etc……..
That will ONLY net $219,284.00
I don’t know how someone can live with that kind of money but not too shabby for one income stream ;)
Of course I have to share that with my 4 awesome partners and I get a measly $54,821.00
I would have to live with my mama if that was my only income stream. But not a bad payday for a few days of work.
Now I have to plot to get rid of my 4 partners cuz I don’t want to move back with my mama ;)
905 SOLD!!!
That’s INSANE!
Sam if you need a “partner” in NYC hit me up! ; )
great job Sam. Groupon is killing it for me too. Hey have you seen this video (so funny)
http://www.youtube.com/watch?v=3BDz9w5z9wI
Hey Peter (fitnesscoach5@yahoo.com), I have stated my rules of engagement for this blog before. In case you missed it here it is again.
http://super-trainer.com/lets-get-one-thing-straight-from-the-start/
One thing I made clear is to be courteous and respectful to others.
Having said that Peter (by the way I know who you really are) I am very disappointed in you for leaving a link and a comment like that. It shows NO CLASS AT ALL
Many other people in the industry would have just not approved the comment. They only approve comments that agrees with what they are saying and if someone has a different opinion then it’s their blog and the comments gets disapproved.
Not here on my blog. I don’t run away from issues or look the other way. I face them and I conquer them.
One thing I can’t stand is people hiding behind computers and jabbing at each other. That’s a B*** ass move. If you have something to say to Chris step up to him as a man. Not anonymously.
But I know you wouldn’t do that. You rather hide behind a computer and make a recent Youtube channel just for that. CAN YOU SPELL HATER
The funny thing is that I am friends with ALL the guru’s in the fitness industry. I am really starting to get sick of the fitness industry’s scarcity minded mindset. In almost every industry guru’s help each other and promote each other. In the fitness industry ALL the so called gurus are fighting like east coast / west coast rappers.
Here is what I am going to do Peter. I am going to give you a chance to apologize for your unnecessary comment anonymously. If you don’t I WILL expose your identity PUBLICLY on this blog. Please think long and hard about your choices. I suggest you choose the former.
WOW! That’s got to be a Groupon record for bootcamp sales.
Boom, that’s awesome…..The key is though that I bet with your systems in place 905 will be the same to deal with as 5 :-)
905…that’s a beautiful number…Congratulations!
Hey Sam,
You’re doing a great job with the blog. Very cool.
Question:
I looked at the Chi Town website and noticed that you are now charging $1 for the assessments.
Why do you do this as opposed to asking them for their C.C. info and stating that their card won’t be charged unless they No Show or fail to cancel within 24 hrs. of the appointment.
Congrats on such a strong (understatement of the year) opening for your Chi-town boot camps. That is a great way to get the ball rolling, and will be interested to see how it all pans out with conversions.
As for this blog, I am so grateful that you put this whole thing together Sam, and that we have such awesome content to go build our businesses and kick ass with. There’s enough to go around for everyone, so just keep doing what you are doing Sam. I’m digging the new Super Trainer.
@Alexander, I’m sure Sam, Craig, Neil, and Dustin can answer this for you, but i’m assuming it’s to get their credit card on file for continuity purposes, and condition them as a “buyer” at a low price point– so in the meantime they can overdeliver and give them awesome results over the next 4 weeks. It’s a lot easier to ask someone to say yes or no (to continue) rather than have to sell them again and resign them. . Also it allows them the ability to extract the information they need from the client so they don’t have to go try to get it all from Groupon. Now they have mailing address if they want to send gifts in the mail, mobile number if they want to use text marketing, etc…. Sam, step in if I have left anything out…
You nailed it right on the head Leanne. The only other thing is to set up the up sell and down sell for the shopping cart not to mention make sure it’s a legitimate credit card that works ;)
Wow. Looks like you guys are doing it big. Great post and congratulation.
P.S.
ChiTownBootCamps.com looks legit!
You guys are nuts!! That’s incredible Sam, awesome work!
Can’t wait to see you 4 run all of Chicago! Definitely getting on board prospect to client asap, thanks for the tips and posts on this site definitely look forward to reading them now!
You guys are nuts!! That’s incredible Sam, awesome work!
Can’t wait to see you 4 run all of Chicago! Definitely getting on board prospect to client asap, thanks for the tips and posts on this site definitely look forward to reading them now!
@Peter that’s really f***ed up for you to call McCombs a fat cat. If you haven’t noticed the guy has lost a ton of weight.
Chris gained weight back then because he was too busy making money, producing products and coaching trainers.
If you have been following anything, Chris & JSE are good friends and he is actually speaking on JSE fitness event this weekend.
This blog is about sharing best practices with each other, not a forum to bash and hate on others.
This blog was supposed to be about how chitownbootcamp killed it on Groupon, now you had to shadow it with your negative video.
As a man you should do the right thing and step up and just apologize
Great post Sam! I am running my second groupon next Wed. and I am going to implement your upsell and downsell.
Thanks for sharing!
P.S. Peter why go through trouble of making a youtube channel and leaving a negaitve comment there? If you have something to say just come out and say it, if not, stop wasting everyones time. By the way, It wasnt’ too hard finding out who you are…
Man, I thought I’d seen it all… Peter how are you gonna come on this blog and leave a comment like that? Chris McCombs is a friend of mine and I really don’t appreciate your shit-talking. If you’re gonna hate on somebody at-least have the courage to use your real name and do it to their face. As far as I’m concerned you just made yourself look like a scary little bitch.
Sam – found it interesting that Peter used a different name for that email address (fitnesscoach5@yahoo.com) when he opted in for my newsletter. His alter ego is ‘Mike’.
Wow! Chris might have been “fat”..but he’s always been “Phat( sick, dope, rad, amazing, wicked, fly, ill, nice ,fresh, big badass, good, great. chill, and THE SHIT!)” in my book!
BTW Awesome blog post Sam! Looks like the Chi Town has a awesome Team !
awesome post Sam. 905 Groupon members before the doors open is truly a brilliant strategy to kick start any business. I love that we get to really congregate here and be amongst peers that are looking to grow.
First of all…”Peter” you are such a little bitch. Why you feel the need to come on my Boy Sam’s blog and talk shit about our friend and fitness marketing genius whobhas helped countless individuals make stupid amounts of money is beyond me…get a life and stay outta our group…if you feel the need to talk more shit I know DM and I would be happy to have a sit down with you as soon as possible…just to make sure we are all on the least. We have a nasty group put together and plan on the blowing it up one location after another. Monday Madness is about to pop off…I am super stoked to get it going and take full advantage of all our individual strengths…like Sam all of us have big dreams, lofty goals, and determination to be te best. Chi-Town is here and ready to Do Work Baby.
One more thing…Peter why are you still here? Leave this page and go talk shit to someone who can’t beat that ass…CK Out!
Dear Peter…it’s easy to hide behind a computer and throw insults. That’s what exactly b*tch ass haters do.
If you got something to say then be a man and come out and say it.
I don’t know the beef you have but you just showed us a lot of your character with that ignorant video.
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