There are over 755,000 videos for “fitness” on YouTube, from “The Ripped Ninja” to some guy named Michael who’s on a “bacon, cheese and cabbage soup” diet. How can you upload a video that stands out and helps you dominate your local market? You definitely don’t want to miss out on the 4 billion + YouTube views per day! Keep in mind that producing videos will not only help you rank on YouTube, but in Google too – since the tech giant has just shifted its algorithm to give more precedence to video content.
- Keep your videos short and sweet, so people are more likely to watch them in their entirety.
- If necessary, use a soft-box lighting kit or well-positioned lamp to improve the lighting of your video.
- Access the free music archive to add background music and make your video more compelling.
- Use iMovie, Virtual Dub or Movie Maker to edit together the best parts of your video and omit the pauses.
- Include a “watermark” of your brand in your video – at least at the beginning and the end – to be memorable.
- Use YouTube’s keyword research tool to choose important search terms that your target audience might type.
- Add your website link to the YouTube description box (within the first 27 characters.)
- Include keywords in your description to optimize your video even better and boost your rank.
- Put keywords in your title, but only if you can make it sound compelling enough to make people click.
- Choose a thumbnail image that will make people want to check out your video.
- Make playlists in your channel that puts similar videos together in a continuous sequence, which boosts views.
- Add captions or provide a text transcript to help the hearing impaired – and also bump up your ranking.
- Share your videos on your social media pages like Twitter, Facebook and LinkedIn.
- Create and post videos regularly – updating your YouTube channel as you would a blog.
- Encourage your audience to comment, send you material for future posts, or make a video response.
- Comment on the most popular videos to get tens of thousands of eyes viewing the link to your video.
- Contact fitness bloggers to see if they would like to feature your video content.
- Use your video as the basis for a blog post and optimize your blog using the same primary keywords.
- Become a YouTube partner and allow YouTube to put ads alongside your video to make direct revenue.
- Include a call-to-action to get viewers to subscribe, share, click “like,” add to favorites, follow a link or comment.
– which all makes for quite the show! When you are able to show off a little of your personality and style, it’s much easier to convince new leads to give you a try. It’s also a great way to deliver the type of dynamic content that your audience wants most. Don’t miss this chance to outshine your competition and dominate!