There are plenty of things you can do to improve your business and you’re getting a steady diet of them here at Super Trainer. Here are 11 more to add to your toolbox of business building tactics:
1. Be Great At What You Do – If you’re a crappy trainer or coach – all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get up in the door for one meal, but if your meal was bad, would any amount of advertising ever get you back?
2. Networking – There is nothing better than face to face marketing. There is no postcard, e-mail or newspaper ad that can compare to talking to someone in person. Make a point of meeting several new people each day and adding them to your personal network. Get out from behind the computer and attend networking events and put yourself in more settings with people outside of your inner circle.
3. Hustle – Nothing gets done without hustle. I coach a LOT of different fitness entrepreneurs and each of them have different approaches to marketing, selling and business building, but the one thing that is the same about all of them is they all Hustle. No settling for ordinary results or mediocrity.
4. Public Speaking – An incredible business builder. Why sell to one person when you can sell to 20,30, 50, 100 or more at one time while also being positioned as an expert.
And there is no shortage of groups, clubs and organizations looking for speakers – so don’t ignore what is probably the best lead generation opportunity available to you.
5. Social Proof – You can never have too many testimonials. It’s a great way to recognize someone’s success and you never know which one will resonate with the prospect you’re talking to – so have a lot.
6. Risk Reversal – There should be zero risk for someone to do business with you. 100% or more Money Back Guarantees, free trials, short term entryway programs like my 21 Day Drop a Dress Size program – they’re all great ways to eliminate the risk for the prospect.
7. Referrals – You should make referral generation your key marketing strategy. It only takes 4 things to make this happen. 1. A great service that people want to share. 2. You asking EVERYONE for referrals – no exceptions. 3. You making it super-easy to refer prospects to you. 4. You rewarding people for directing prospects to you.
That’s it – and as you noticed, the burden falls squarely on your shoulders – not the client.
8. Joint Ventures – Have you ever taken the time to find out how many businesses are there in your area who serve you potential clientele? You should.
Build a relationship with them so you can eventually have them as a referral source. Start by being nice, offering free training to the owners and at least steep discounts to the staff. Send them some referrals. Eventually you will be able to get referrals in return and more structured lead generation activities like endorsed mailings or emails.
9. Reactivating Former Clients and Old Prospects – These people already know you and have shown an interest in what you offer. Some of them have even worked with you. Go back to them with a special offer and grow your business.
10. UpSells and Backend Sales – There is NO ONE better to sell to than your current clients. If someone is purchasing a training program from you, make them an offer at the point of sale and upgrade them to a supplement package, nutritional coaching program or an accelerated training program that will compliment what they’ve already purchased.
And don’t hesitate to create new stuff to sell to the same people that have been buying from you for a while. You’d be amazed at some clients ‘appetites’ for new offers.
11. Care About Your People – Your clients. Your network. Your staff. Make it readily apparent that you care about them and their success every chance you get.
If you do that it will make everything you do much, much easier.
Pat “Good Ole’ Boy” Rigsby
Top Fitness Business Coach, CEO,
Athletic Revolution Franchises
Love that post! Seems simple but most people overlook those. Thanks for the refresher Pat, great post!