If you want to be a successful fitness entrepreneur, you need to first cultivate the right attitude. Most business professionals are self-starters with positive attitudes and the desire to be the best. They are often perfectionists with high intelligence and a hunger for self-improvement. These common traits don’t happen by coincidence. They make up the profile of a winner.




You know you are worthy of success and you don’t waste time worrying whether you will achieve your goals or not. You know that you will, eventually. You are confident with the knowledge you have and if you aren’t sure of something, you will promptly look it up. When you walk into a room, you have your head held high and your shoulders back.

You have a relentless drive to achieve more and be better. You like to win at sports and leave behind a track record of success. You are good at gleaning the best from other people’s business models and adding it to your own formula for growth. A setback is not a roadblock, but a challenge to do better next time. Second-place is not an option for you.

You are able to connect seemingly unrelated events or situation and see the big picture. You come up with solutions to problems people haven’t even put into words yet. You repurpose products for your industry for the first time. You are excited when the light bulb switches on. Sometimes the words can’t keep up with the synaptic firings of your brain.

You are not daunted by defeat. Each failure is one step closer to success. You have the confidence and the competitiveness to get results. You don’t mind trying again if you are learning during the process. You wholeheartedly believe: If you can dream it, you can do it!

You are able to get to work, without distraction, when you put your mind to it. You know the goals you are working toward and you’ve strategized how you’ll accomplish them. Every day, you advance toward achievement, without letting your mood or emotions sway you.

You are often the first one into work and the last one to leave. You sometimes work on your days off to meet your own expectations. You value a job well done and find it rewarding to see a project through from start to finish. Work is part of your identity.

You see every situation as a prospective business opportunity. You pull ideas from every conversation to fuel your efficiency. You enjoy interacting with other people who paint a picture you may not have considered before. Every day presents a new puzzle-piece.

You don’t work to live – you live to work. You genuinely enjoy what you do, so it’s no biggie when you have to put in extra hours. Business gives you a joy in life that goes well beyond money. You love reading, researching and learning more about your industry.

You love motivating others. It’s personally rewarding to inspire or encourage someone to be a better person or attain greater success in what they do. You are good at coaching, highlighting benefits, persuading and instilling confidence in others.

If you want something done, you have to do it yourself. Yet, you like getting your hands dirty. It makes you feel better to put your thoughts into actions. You don’t wait for permission to do something if you know it will benefit your organization. This is merely the leadership role you are most comfortable in.

Do you have what it takes to be a leader? cultivates fitness entrepreneurs with the drive to succeed all the time. Check out our mentorship opportunities to learn how to earn more.