Posted on 04. Apr, 2013 by in Marketing Fitness

I am often asked….

Sam, what do you do when a client wants to cancel.
I always answer that question with a question.

I ask… What do you do if your girlfriend/boyfriend wants leave and break up?

Do you beg, act desperate and ask why a thousand times?

I hope not…

Nobody wants to deal with a desperate business/person.

If they want to leave let them leave. No need to beg or kiss anyone’s ass.

That is if you know in your heart you’re the best CHOICE in the area and totally over-deliver.

If you are rest assured they will be right back.

The question is are you REALLY the best CHOICE or do you just say you’re the best choice.

Remember the saying..

You can fool some of people some of the time but not all of the people all of the time.

We get emails like this on a daily basis….

Because we are truly THE BEST choice in the area.

“Hi Alejandra ! I took the Bootcamp for 6 weeks back in January. I tried other Groupon specials in the area and I was not impressed as how I was with you guys. Sign me up ASAP please?”

Sent from my iPhone

I said it before and I say it again…..

When you’re THE best CHOICE you want to get in front of as many people as possible. And…

When you’re not, then you want to hide from as many people as possible.

Don’t market if you suck. Market if you’re good.

If you suck, fix it then market.

Your boy Sam,

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