Why clients leave?

Why clients leave?

Posted on 19. Dec, 2012 by in Marketing Fitness


Last year Lil’Wayne came out with his song “6 Foot, 7 Foot”.. he told the world about his fling with a girl named Tammy..

“I got my heart broken, by a girl named Tammy
But hoes, gon’ be hoes, so I couldn’t blame Tammy”

What he meant with this was that although Tammy was fine and Lil’ Wayne was on top of his game.. she still left him for someone else

Because in HER eyes..

.. she didn’t get enough attention

(And she likes men – but not the point)

Now if you’re reading this and have some sort of fitness business, you know how clients can be sometimes..

They sign up full enthusiasm, ready to conquer the world, trim down, and listen to whatever you tell them..

They sign a 6-month agreement.. you think they’re good..

.. but the INSTANT you don’t pay attention for a week, they start floundering around, lose interest, and quit on you cold turkey

The point I’m trying to make here is that in the end, a client will always be a client, will always be a client

And you can’t blame them for it

Yeah you’ll have your ‘lifers’ that stick with you like Hillary Clinton.. but in general, clients will stay human and crave attention like anyone else

Now obviously, the best way to keep them close is to get in front of them. Like, all up in their face

But if you’re even semi-successful you probably have more clients to keep happy than you have hours in the day, so the NEXT BEST THING (if you ask me)..

.. is emails

“What?!”

Yeah I know it’s nothing new, we all know high-quality emails keep your clients in raving-fan-mode.

Just look at Frank Kern and his hyper-sensitive buyers (I used to be one).

 

[contentbox width=”300″ borderwidth=”2″ borderstyle=”none” bordercolor=”000000″ dropshadow=”2″ backgroundcolor=”98CAF5″ radius=”5″]

However, this only works if your emails portray:

– Expertise
– Authority
– Character
– Humor
– Motivation

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The last thing you want to be is bland, one-directional, vanilla, and weak. That can actually scare your clients away.

Put your list together, start sending emails 2x a week, and make your emails killer

This is what I’ve been doing myself for over 2 years, and it works like no other

BUT

After 2 years of writing I still spend an average of 4-5 hours writing one email.

I’m detail-oriented, so that’s how I do

Granted, as a result I do have a raving list of local hyper-sensitive buyers of whatever I promote.. but I’ve put a lot of work in to getting it..

This is why I’ve decided to bundle all my best emails together in one package, and SELL it

(to you, the fitness business owner that gets killer results with your clients)

Sam Bakhtiar actually gave me the idea, and at first I was hesitant.. as I wanted to use all my content for a book that I’m writing

But in the end I was like “let me stick to the code, money tall like Ben Franklin on tip toes”

In other words, I’d rather live in abundance and come up with new stuff for my book

Then I can put my previous work out there for trainers to use on their clients and increase THEIR retention rate..

.. which brings me to the product itself, called

[hyperlink family=”Helvetica,Arial,sans-serif” size=”20″ color=”FF0000″ textshadow=”0″ alignment=”center” weight=”normal” style=”normal” lineheight=”110″ linkurl=”http://7figureemails.com/straight-up-content-viral-emails/” linkwindow=”_blank”]“Straight-Up Content Emails”[/hyperlink]

 

It’s on sale for $97 and you can get it right here.

On this site you will also see 2 sample emails.. so you can get an idea of what to expect

If longer retention and ravings clients is something you’d pay $97 for, check this out

Talk soon,
Michael Duivis

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One Comment

Kaiser Serajuddin

23. Dec, 2012

love this post Mike – glad to see you really got into Lil Wayne after I put you on – I study him a lot, even on a personal level – there are some very good, very long documentaries on him on youtube that are mandatory viewing for anyone business. And excellent points in this post my man. Something I’m trying to keep in mind every day. Looking forward to catching up with you in Cali.

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