Think about all the third party mail we receive on a daily basis. Thousands of pieces get mailed and most consumers throw them out because there’s so many, they don’t catch their eye, or the consumers are just too damn busy to look at them.
Frankly, consumers are bored with seeing the same ad over and over again so if you don’t move them with something awesome your ad will be tossed in the trash too.
So how do you keep yours from hitting the trash? What catches the consumer’s eye? People love to laugh and be entertained. So do something entertaining that will stick in their mind and make them think twice about tossing your ad. You have to think outside the box and come up with an ad that they will remember. Think about the commercials on Super Bowl Sunday; the ones that are truly entertaining and make people laugh or the ones with hot chicks. These ads are what everyone talks about the next day at work. This is what you need to think about when creating your ad.
Alright, we know people are bombarded with tons of daily ads and most of them are boring. We know the best way to grab a potential customer’s attention is to amuse them, but is all this good enough to really make your ad standout? Maybe so, but you really won’t know until you get the ad out in the market and then monitor and evaluate the responses received. If you are not getting good results then it’s imperative to determine why.
So why do we advertise; to increase sales, right? If you look at fitness ads many of them are very similar and you can’t tell one gym, boot camp, or weight loss ad from another. So if you want increased sales then it’s your job to get your marketing noticed and make it different than your competition.
And speaking of competition be careful taking advice from too many people in your immediate area and sometimes even your colleagues because what works for one may not work for another. And god forbid you ask the wrong person who really doesn’t want your ad to succeed for obvious reasons (competition) and then your results suffer.
Think about what you have to offer and what the customer in your area wants and needs. You need to solve their problem and make them want to keep your ad. Give them a sense of urgency to contact you, not toss you in the trash!
When creating your ad keep the important elements above in my mind, but most importantly don’t be afraid to step out of the box and do something outrageously different that sets you apart from everyone else in the industry and you will be the one to get the prospects attention.