Archive for November, 2013

Profitable From Opening Day

Profitable From Opening Day

Posted on 25. Nov, 2013 by .

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Hey Super Trainers…. When people open a business, they usually operate in the “red” for at least 6-18 months before they start making money. OUCH… I don’t know about you but as I got older my risk tolerance has tremendously diminished. (along with some other things ;( I hate losing money, even for ONE day. I don’t gamble and never liked gambling so I am definitely not down for “let’s open a business and hopefully in 6 months we can make money” I got a wife and 2 beautiful daughters to feed ;) Now I am NOT saying that there aren’t “risks” involved with business especially opening a brand new one. There are always risks in ANYTHING we do. The key is to take “calculated” risks. That’s why you must have a “FORMULA” A checklist that you must follow for your business to work. I have been too busy creating this “Formula” for myself. Now we have 6 locations and counting…. They are all PACKED…. I can’t open locations fast enough. My achilles hill right now is finding locations. My achilles hill is also PARKING because our locations are JAM PACKED. NO JOKE Anyone can have one successful location… But […]

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How To Stand Out

How To Stand Out

Posted on 21. Nov, 2013 by .

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Hey Super Trainers….. By now you know that I preach against “blending in” In that spirit, I did something totally unusual at our facilities this year. (By the way we just opened up our 6th location. Took over UFC legend Dan Henderson’s old gym in Temecula, California) What I am doing at our facility is totally unique. It’s literally the “Talk of The Town”. It’s not the same old marketing and PR that you see everyone doing. This year just for fun…. I hired my friend and professional videographer/photographer Gene Fox from www.FitnessBusinessVideo.com to come down for 6 weeks and shoot pictures/videos of our fitness family. We’re actually making our own “reality show” at our facility. Gene Fox is literally following me and about a dozen of my craziest clients in and out of the gym all day for video footage. We have had major parties, photo shoots, night at the movies, dinners, etc… together. I have been interviewing celebrities like…. The mayor of our City Dennis Yates. Bodybuilding icon Shawn Ray. Compton Super Man C.T Fletcher. What has come out of this so far? Just incredible camaraderie between our already awesome and friendly clients. Clients got to dress up, […]

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