Archive for January, 2012

Where Good Ideas Come From

Where Good Ideas Come From

Posted on 02. Jan, 2012 by .

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[youtube NugRZGDbPFU] For the past five years, I’ve been investigating this question of where good ideas come from. It’s a kind of problem I think all of us are intrinsically interested in. We want to be more creative. We want to come up with better ideas. We want our organizations to be more innovative. I’ve looked at this problem from an environmental perspective. What are the spaces that have historically led to unusual rates of creativity and innovation? What I found in all these systems, there are these recurring patterns that you see again and again that are crucial to creating environments that are unusually innovative. One pattern I call the slow hunch that breakthrough ideas almost never come in a moment of great insight and a sudden stroke of inspiration. Most important ideas take a long time to evolve and they spend a long time dormant in the background. It isn’t until the ideas had two or three years sometimes 10 or 20 years to mature that it suddenly becomes accessible to you and useful to you in a certain way; and this is partially because good ideas normally come from the collision between smaller hunches so that they […]

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TYPES OF FITNESS MARKETING COMPANIES

Posted on 01. Jan, 2012 by .

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Fitness marketing companies fulfill a vital role in our industry. One would think that our higher education institutions and national certification training programs would give graduates all they need to be successful. Sure, you will be educated on human anatomy and physiology. You will learn all about effective weight loss methods, such as resistance and interval training. You’ll learn First Aid and be taught how to help people suffering with different health issues. When it comes to nutrition, you’ll become a guru of sorts. You’ll leave your education program with all the tools you need… to make $30,000 a year or less. Unfortunately, personal trainer schools and training programs prepare you to be a great trainer. Yet, they do not account for the inevitability that you will want to branch off on your own to become a fitness business owner — as we all do after working 60 hours a week, busting our tails for another person’s gain. Our industry is especially well suited to entrepreneurship, since the barrier to entry is relatively low. There are many franchising opportunities for fledgling business owners. Also, one can open a boot camp with little to no overhead costs. But to be truly […]

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Tim Harford: Trial, error and the God complex

Tim Harford: Trial, error and the God complex

Posted on 01. Jan, 2012 by .

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  It’s the Second World War, a German prison camp, and this man, Archie Cochrane is a prisoner of war and a doctor; and he has a problem. The problem is that the men under his care are suffering from an excruciating and debilitating condition that Archie doesn’t really understand. The symptoms are this horrible swelling up of fluid under the skin. But he doesn’t know whether it’s an infection, whether it has to do with malnutrition. He doesn’t know how to cure it. And he’s operating in a hostile environment and people do terrible things in wars. The German camp guards, they got bored. They’ve taken to just firing into the prison camp at random for fun. On one particular occasion, one of the guards threw a grenade into the prisoners’ lavatory while it was full of prisoners. He said he heard suspicious laughter. And Archie Cochrane, as the camp doctor, was one of the first men in to clear up the mess. One more thing, Archie was suffering from this illness himself. So the situation seemed pretty desperate but Archie Cochrane was a resourceful person. He had already smuggled vitamin C into the camp and now he managed […]

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