Archive for January, 2012

The Power of Appreciation

The Power of Appreciation

Posted on 31. Jan, 2012 by .

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The fitness business industry is beginning to be over saturated with “how to” advice that has no merit, and most likely hasn’t been tested in the real world. It’s not a surprise that our industry mimics the fitness industry itself, especially “as seen on” products. It seems like every week there is a new self proclaimed “guru” spouting off at the mouth about how to gain clients, retain clients, make six figures with a mindset shift, and blah blah blah. The list goes on and on. The questions we need to ask ourselves are, 1) Does this person actually own/run a fitness facility 2) Does this person actually train people 3) Does this person interact with their “clients”. Personally I’m sick and fucking tired of all the bullshit. I’ve had enough, and that is why Luka and I have started on this path. To create a family. Where we pass along information and strategies that we use every day, in real world applications. We work on our businesses, in our businesses, and still find the time to have a lifestyle that most people dream of. This isn’t braggin, it’s the freaking truth…. Did I mention we both bust our asses […]

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Content Doesn’t Mean Complacent

Content Doesn’t Mean Complacent

Posted on 30. Jan, 2012 by .

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We all work for that moment in our careers where we can just say “I am finally proud of what I’ve done! I have really succeeded in life!” We’re aware that we’ve surpassed our parents’ expectations, we’ve impressed our friends, we’ve amassed considerable wealth and we’d be more than ready for any class reunion. However, being content doesn’t mean being complacent. Just because you’re happy with business, doesn’t mean you can sit back and relax. In business and life, you are either growing or dying. As business consultant Victor S.L. Tan says, “The greatest threat hovering above an organization today is not the competition. Neither is it the increasing demands placed by customers. Nor is the pace of change brought about by globalization. The greatest threat to the survival of organizations today is complacency of people inside organizations. It is the number one enemy…” The complacent American thinks that he DESERVES a cushy retirement because he worked hard his whole life. When he hits 65, he expects that he can just retire on a pension and enjoy the same standard of living he had before – only, now, with more free time! This complacent American is DEAD WRONG. He will […]

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Don’t Die With These 5 Regrets!

Don’t Die With These 5 Regrets!

Posted on 29. Jan, 2012 by .

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One time I opened a fortune cookie and it said, “You will die.” What kind of fortune is that? It didn’t say I would “die soon” or “die tomorrow,” it just stated the plain fact that I will die. Any nurse who has worked in a hospice or extended care facility knows the inevitability of death. It’s a dark thought we don’t like to think about, but perhaps we should think about it regularly. Coming to grips with our own mortality is a good thing – and here’s why: you don’t want the last feeling you have on this earth to be waves of regret. According to nurses, there are five common themes of regret that surface in their patients:   Boy, don’t I know that one! Not many years ago, I was running myself ragged and flying around by the seat of my pants, without any systems in place. I was working 12 hour days as a personal trainer and small business owner and missing out on the family time I desired. In their dying moments, people often express sorrow that they missed their children’s youth and their partner’s companionship, as well as new opportunities for growth and happiness. […]

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How to Make Your Training Center a Third Place

How to Make Your Training Center a Third Place

Posted on 27. Jan, 2012 by .

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I’m right in the middle of reading “Onward” by Howard Shultz, the founder of Starbucks. I remember hearing about the “third place” a while back before I even read the book but now it’s even more intriguing. I think it was Big Chris McCombs that told me about that idea. In the book they speak about wanting to make Starbucks the third place for their customers. Home. Work. Starbucks. Creating that same idea for your training studio or boot camp is literally one of the easiest ways to improve client retention. Who wants to keep filling a leaky bucket of clients? You work your ass off to get new clients so you better keep them. Think about it, people come from crappy jobs that they hate, busy lifestyles at home, commutes, hectic traffic and other stressors. But they COME. They show up at your studio or park or wherever you train and they want to put in work. Your place is one place that they can blow off steam, boost their own confidence, make friends, laugh, push past their limits (you know everyone lives in a little comfort circle so it feels great to get out of that) and make […]

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Fitness Marketing Blogging Mistakes

Fitness Marketing Blogging Mistakes

Posted on 26. Jan, 2012 by .

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People are always asking me how I get so many views, comments and tweets on my blogs. They feel there must be some magic voodoo I chant over each post to have it do well. Or maybe I kneel down and do a Tebow prayer after each post. Many blogosphere beginners invest their precious time into hacking out a couple posts and then conclude that “blogging is just not worth the effort.” I’d hate for you to miss out on all the juicy leads and buzz you could be generating for your business, so I’m going to share 10 of the biggest SEO mistakes new bloggers make.   First and foremost, you are absolutely wasting your time if you have no clue about keywords. These are the literary magnets that draw visitors to your post. Without focusing on keywords, you’re really living on a prayer that someone will find your blog on page 1,000 of the search results. Before you start your post, you need to hit up Google’s Keyword Tool. Look up words you would type into Google to search for your business or blog post. Choose one main keyword per post – ideally something with “low” or “medium” […]

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