Archive for October, 2011

7 Ways to Get More Blog Subscribers

7 Ways to Get More Blog Subscribers

Posted on 18. Oct, 2011 by .

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In the on-line marketing business there are readers and there are subscribers. And when it comes down to lead generation and conversion, there is a definitely a difference between the two. Readers are passive and don’t always stick around. Subscribers, however, want the information you provide and look forward to your emails. Readers just read; subscribers opt-in.   Here are 7 strategies to get those subscribers.   7FigureSam Fitness Concepts

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3 Big Mistakes Gyms Make with Their Boot Camp Programs

3 Big Mistakes Gyms Make with Their Boot Camp Programs

Posted on 17. Oct, 2011 by .

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If you already own a gym or have access to gym facilities, it makes good sense to offer a fitness boot camp. A fitness boot camp provides a more personalized approach to fitness than the typical gym membership and provides a very different sort of work than aerobics, yoga, Pilates and other types of group fitness. But running a boot camp in a gym has a unique variety of challenges. Let’s look at three common mistakes that gym owners make when launching a boot camp in their gym and how to avoid them . . .   A properly run boot camp requires extra effort on your part than most other classes and gym programs. Your gym boot camp may also make use of additional equipment or pay fees for using parks or public spaces. Plus, boot camps should be an additional stream of revenue for you. For these reasons and probably some others, you should not include boot camps as part of your regular gym membership. Besides, including it as part of the gym memberships gives members the impression that they can show up and participate whenever they want to. Obviously, lack of commitment to your boot camp renders […]

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Are YOU Boring?

Are YOU Boring?

Posted on 16. Oct, 2011 by .

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Let’s face it, too many personal trainers out there do NOT bring ENERGY to their boot camps. This is MORE important now than ever! With boot camps on every corner you have to be BETTER and DIFFERENT! If you just stand there and yell out…stop, start, 1, 2, 3, rest, water….you’re basically a rep counter, not a boot camp instructor. YOU ARE BORING! You have NO connection with your boot campers; you want them to talk about you AFTER THEY LEAVE (and we mean in a positive way)! You want them saying things like…my trainer is NUTS, my trainer made us do this, and my trainer ROCKS! If you are boring, step out of your comfort zone and make it an EXPERIENCE they won’t forget every time! Trust us, they will LOVE it! From the Boot Camp Girls…Alicia & Carrie http://TheBootcampGirls.com

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How To Get Out of the “Let me think about it” Trap

Posted on 15. Oct, 2011 by .

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You see, I had my online lead generation system pretty dialed in after a lot of testing and tweaking. I had my assistant doing a lot of the pre-qualifying and appointment setting over the phone, and I thought that once they were in the door, I was pretty good at giving them an uber-awesome experience and closing the deal…or so I thought. After some thought, I started thinking why the hell am I not setting up appointments— not just for trial classes– but to actually have an allotted timeslot to sit down with the prospect and get a solid YES or a solid NO. I mean at the end of the day, isn’t a solid NO a really good answer from our prospects. Don’t get me wrong, a solid YES and a credit card number would be better, but a NO would save us soooo much time on following up and essentially chasing all those leads. Ugggh the followup and chasing game. Sucks, doesn’t it? So after reevaluating my sales funnel and switching to the in-person close, I realized that the thing I dreaded more than the April 15th tax deadline was that dreaded “let me think about it” answer […]

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Automating Your Fitness Business Kaiser Style

Automating Your Fitness Business Kaiser Style

Posted on 14. Oct, 2011 by .

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I’ve spent the last six months opening and establishing a boot camp business in a very competitive fitness market.  In that time I’ve done every job that you could imagine comes along with running a facility, from cleaning the bathrooms, doing  the training, closing the sales, and everything else in between. The irony in this is that I consider myself to be a pretty good delegator.  However NOW, things are a different story. In my fitness today, almost all of these tasks that were being handled by me have been delegated to the point where I can do what a business owner should be doing: growing the business and sharpening the saw.  With the help of a great friend/mentor/coach like Sam, the hardcore contributors on this site, all of the great content on this site (along with lots of elbow grease), I’ve finally been able to delegate, outsource, and automate nearly every aspect of my fitness business. I’m at the point where I could pull a Dan Go and take three months off and come back to find my fitness business has grown. However that’s not what I’m going to do – I’m still new to this, so I still […]

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