Archive for February, 2010

Fitness Marketing – Ryan Lee Interview Part 1

Posted on 18. Feb, 2010 by .

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[spoiler] Kaiser Serajuddin: Hey, what’s up? This is Kaiser. You’re of course listening to me on Super-Trainer and today I’ve got a crazy guest. If you can hear that in the background, that’s The Godfather music playing because the guy we’ve got is pretty much the godfather or marketing in the fitness industry and in general the entire marketing industry. It’s Ryan Lee. A real pleasure to have you on, man. Ryan Lee: My pleasure. I’m glad to be here, Kaiser. Kaiser Serajuddin: Yeah. So like I said, I call you the godfather of this business because the impact you’ve had really – you can’t put a dollar figure or really try to estimate it. I mean when you talk about not only the marketing people out there but all the fitness products, basically anything when you go into a bookstore, anything you see on the bookshelves, any product you buy, anything going on anywhere in the fitness business, it has in some way a root to you which is pretty amazing. Yeah, so again that’s a pretty crazy accomplishment and credit you have there to your name but yeah, I’m glad to have you on here. Ryan Lee: Well, […]

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Fitness Marketing – SUPER-TRAINER – ON-LOCATION TRAINING BLOG POST

Posted on 16. Feb, 2010 by .

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[spoiler] Kaiser here. By now, you know what this is. You’re watching me as part of the blog on Super-Trainer.com and this little video is to go along with a recent post I just put up on the blog, having to do with in-home training or the way I like to call it is on-location training and I wanted to clear up a few things here. I mean first off, this type of training where you see the person, the clients at their location, it has kind of gotten a bad rap or negative connotation in the industry. I mean when people here this is how I do things, I always get the feeling that they’re looking on it negatively. Like they all say that, “Oh, so you train people in their homes?” or they might ask, “So where do you train them?” And they don’t really see the benefits of this system. I mean as long as you manage your area properly, if the clients’ homes that you go to are not far from the public place, if it’s a park where you’re training out of or the trainer’s gym, then there’s really no downtime and no wasted time. […]

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Personal trainer marketing – Top Trainer Mike Boyle REVEALED

Posted on 15. Feb, 2010 by .

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[spoiler] Mike Boyle: … in these other places that are out there so we were one of the first for-profit models in the country and I think we were one of the first people who actually made money doing it and it’s – there’s a book called The E-Myth that Alwyn Cosgrove who’s another wonderful trainer introduced me to and it talks about the ability to develop a product that can be duplicated. Sort of I think the analogy that he used consistently is McDonald’s and I think the thing that we try to do, not that it’s fast strength conditioning or something, is try to really develop a really good solid program that we can consistently apply over the course of the day. Right now we have nine kids coming every 20 minutes starting – we have pros in the morning at 8:00 and 8:20 and then we start with groups of college athletes at 8:40 and at 9:00 and then we have women’s college at 9:20 and 9:40 and we go right through the day that way with groups of nine kids. Every 20 minutes coming in and going through warm-up, speed development, plyos, strength work and conditioning […]

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Fitness Marketing – TRANSFORMATION SUPER-TRAINER.COM PERSONAL TRAINING

Posted on 14. Feb, 2010 by .

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[spoiler] Hey, what’s up? Kaiser here. You’re watching me as part of the blog on Super-Trainer.com and it has been a long time since I’ve recorded one of these little videos. There was an important idea I want to get across today and I thought this would be the best way to do it. And it was about the idea of transformation and really the transformation that can happen to you as a person from being in this career of personal training and this is something that I happen to know a lot about myself and that I’m really passionate about because I’ve seen it happen in my own life. I mean since I got started in personal training, I’ve seen changes happen to me and done things and experience things that definitely never would have happened had I got involved in any other career. That’s something that I really believe in and that’s one of the main advantages that this career can give you, that no matter where you’re starting as a person, you can get started. There are no barriers to entry and while a lot of people call that a negative and a bad part about personal […]

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Fitness Marketing – BJ GADDOUR Talks BUSINESS BOOTCAMPS and FITNESS MARKETING

Posted on 13. Feb, 2010 by .

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[spoiler] Kaiser Serajuddin: Hey. What’s up? This is Kaiser with Super-Trainer.com and today, I’m talking to one of the biggest stars in the fitness business and he has gotten to that spot in a very short time at a very young age. It’s BJ Gaddour. BJ, what’s going on man? BJ Gaddour: Not much, man. I’m glad to be here. Kaiser Serajuddin: Yeah. I’m glad to have you on, man. I’ve been hearing a lot of things about you and I finally wanted to get you on here and to talk to you about a lot of the projects you’re working on specifically boot camps. But before we get to all of that, how was your start in the fitness industry? I know you have a pretty interesting story, kind of a rags to riches story. Can you talk about that a little bit? BJ Gaddour: Absolutely, man. Well, I started like many of the people in the industry start. Really excited to change people’s lives and thought that was going to happen in a one-on-one training format so I started doing in-home training. I graduated college in May of 2005 and [0:01:06] [Indiscernible] that summer, I started getting some […]

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