Archive for January, 2010

Fitness Marketing – Marc Lebert Interview Part2

Posted on 26. Jan, 2010 by .

0

[spoiler] Marc Lebert: You know what? Yeah, accountability to your trainer, to your partner. Yeah, let’s face it. We’re social animals and for the most part, I mean I can work out on my own but for the most part, when I show up in my classes, I train harder because people are there and I remember the university. My workout partner is in college and in university. I mean these are two guys that – I still talk to them. We rehash some old friendship and memories every time we think and talk about working out and what I was able to do in the weight room without them, no way. Not at all. So I think working out together really brings up the effort level and the enjoyment. Kaiser Serajuddin: Yeah. So it makes a lot of sense. It’s just another great tool for trainers in their studios. I mean it’s not expensive. So it just, yeah, gives us a really good option and kind of the last thing I wanted to talk to you about is how these products came to market, how they developed. I mean in general the way trainers usually think about marketing really […]

Continue Reading

Fitness Marketing – Marc Lebert Interview Part 1

Posted on 25. Jan, 2010 by .

0

[spoiler] Kaiser Serajuddin: Hey, what’s up? This is Kaiser. You’re listening to me on Super-Trainer and today I’ve got a pretty crazy guest. He’s one of the most prolific people in the whole fitness industry and he’s probably best-known for the Lebert Equalizer so this is the man behind the machine. It’s Marc Lebert. What’s up, Marc? Marc Lebert: Hey, Kaiser. How are you doing? Kaiser Serajuddin: Good, man. A lot of people talk about info products and staying busy and producing in the fitness industry but you’re one of the guys that’s really about it and … Marc Lebert: Thanks, man. Yeah. Kaiser Serajuddin: I mean it’s obvious with the Equalizer and you have a new thing out, the Buddy System. So how do you manage to stay so busy? Marc Lebert: Well, it’s a bit of a balancing act because a few years ago, I made a conscious decision to stop doing a few things and giving up a few good things for some great things and not an easy decision because I gave up competing in Taekwondo and I gave up training a lot of clients that I really enjoyed hanging out with and training and having […]

Continue Reading

Fitness Marketing – Conversation with Eric Cressey Part 2

Posted on 24. Jan, 2010 by .

0

[spoiler] Eric Cressey: Exactly. I mean – and don’t get me wrong. We meet with every one of our clients and our athletes one on one first doing evaluations, get a feel for their health history, any kind of injuries that we need to work with [0:00:15] [Indiscernible] and I think we’re a little bit different from most of the facilities that are kind of doing it with a business model similar to us is that we program for everybody individually. So Tony and Brian, we spend a lot of time writing programs. The difference is between us and another facility that might do this is that we don’t just write one workout up on the board that everyone is going to follow. Instead, you walk in here and you see at times 15 people, each with their own clipboard, each with an individualized program and they’re accountable. And really we’re just here to give cues and give coaching, just subtle modifications to exercise technique and hey, I have someone basically [0:00:54] [Indiscernible] cracked their ankle the day before. We need to know how to – if we make modifications in that program on the fly. Kaiser Serajuddin: All right. […]

Continue Reading

Fitness Marketing – Conversation with Eric Cressey Part 1

Posted on 23. Jan, 2010 by .

0

[spoiler] Kaiser Serajuddin: Hey there. Kaiser here. I’m here on another issue of Super-Trainer and today I’ve got an amazing guest who has accomplished just about everything you would want to in the personal training field. He has published a book that you can find in bookstores. He has got his own facility. He has published all over the place on the internet and he has done all this before the age of 27. So there’s a lot we can learn from this guy and I’m talking about Eric Cressey. Thank for coming on, Eric. Eric Cressey: Thanks a lot for having me. It’s a pleasure. Kaiser Serajuddin: Yes. So I was just talking about all the things that you’ve done in this business and something that I’ve never gotten the answer I’m looking for from any of the big trainers I’ve had on Super-Trainer that no one has ever said they’ve wanted to come to training as their first choice for a career. Now looking at what you’ve done in your credentials, I’m thinking you might be the first one to say that. Did you always want to become a personal trainer or how did you start … Eric […]

Continue Reading

Fitness-Marketing – PERSONAL TRAINING REVEALED!!! GUNNAR PETERSON Part 2

Posted on 22. Jan, 2010 by .

0

[spoiler] Gunnar Peterson: Yes, I still do between seven and eight people a day; seven and eight, sometimes nine. I used to do between 12 and 15 a day but it’s harder and now I’m actually in transition with my gym. I’m starting up a new gym so I’m seeing most of my people in homes. So I’m doing about seven a day now. It’s a lot of driving in LA. Don’t – and I think you’ve heard about the traffic … Kaiser Serajuddin: Yes, yes. Now even though you likely – you charge a premium in this industry, with all the ventures and your standing as a household name, I mean you don’t really have to see as many people. No offense but – I mean why do you do it? It can’t be from a financial perspective anymore. Gunnar Peterson: Well, [0:00:38] [Indiscernible] but really it’s because I think once you lose touch with – that’s a core [Indiscernible]. That’s what I do and once you’re not there, not in the trenches, I think it’s hard to come across as genuine and real in what you’re pitching or preaching in the fitness world. I mean I’m in touch […]

Continue Reading