If you want to be successful in your advertising you MUST stand out from the crowd. Bill Glazer calls it “outrageous advertising” The problem I see these days is that most fitness pros do the same old same old. I dare you to be different, I dare you to stand out, I dare you to be humorous. These are some of the most successful weight loss ad campaigns in history.

Please study them, learn from them and implement the principles used in your fitness business. Remember these industry GIANTS already spend millions testing and tweaking these methods. Enjoy!!!