(I made these same mistakes)

They run their business transactionally rather than relationally.

I used to think that “marketing is everything”

Well, I don’t think that way anymore.

I now go by “EVERYTHING YOU DO IS MARKETING”

Let me explain.

Do you…

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Obsess about your Google Rankings more than obsessing about customer experience?

Google ranking are important but no where near customer experience.
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Worry about getting new clients all the time rather than taking care of the ones you already have?

Just imagine if you never lost a client. Client attrition is inevitable but it’s so much easier and less expensive to keep a client than to get another one. Treat each client like they are paying your mortgage.[/contentbox]

 

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Try to get clients on long term contracts instead of concentrating on getting them real results so they stay and refer longer voluntarily?

(are you really going to keep someone there if they don’t want to be there)

These days we only offer 2 price options. Month to month and paid in full for a year. We get first and last month for the month to month option.[/contentbox]

 

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Worry more about the back ground color of your website and which side is the optin box than connecting with people in a real way?

News Flash: You Are Not An Internet Marketer. You own an offline business. Belly to belly marketing is best for offline business. Get out there and shake hands and kiss babies for God’s sake and stop hiding behind the computer.[/contentbox]

 

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Worry more about how many Facebook friends you have than engaging and conversing with the friends you already have?

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Use the same old generic sales script instead of listening to the prospect and really getting to know what’s their motivation.

This is a simple rule your mom taught you. “Treat people like you want to be treated”. Do you want a scumbag rehearsed line or do you want genuine concern. Stop acting like a big box gym. People go to your facility for a reason and being a big gym ain’t one of them.[/contentbox]

 

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Look at clients and prospects as a dollar sign instead of asking yourself “how can I really help them”?

You help enough people get what they want you will get what you want TRUST me.[/contentbox]

 

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Obsess about the number of clients you have instead of obsessing about how many of them you know personally, do you know their first names? their kids names? what they do for work?

If you don’t then you’re offering them all the side effects of a big box gym (impersonal) and non of the benefits (square footage, equipment, etc..)[/contentbox]

Your boy Sam,