If so, how often do you update your keyword research and what resources do you consult? Fitness trainers and business owners need to have a strong grasp on the concept of keywords if they want to be successful in their online marketing endeavors. After all, keywords are like magnets that will attract tons of prospects and contacts to your site. By choosing better keywords, you will find people who are most ready-to-purchase from you. Here is a helpful list of keyword resources to help you understand and refine your best practices in online fitness marketing.

SEOMoz: “The Beginner’s Guide To SEO”

If you only want to read one resource for all your SEO / keyword research needs, make it the SEOMoz “Beginner’s Guide To SEO” (which is also available in a PDF download for convenient reference). This concise-yet-comprehensive e-book will take you through understanding how keywords function, how to conduct your research (don’t miss Chapter 5, in particular), how to develop content to improve your ranking, what SEO tools to use (Chapter 8), and how to track your success.

“How To Do Keyword Research Like A Pro”

Fitness trainers need keywords that have low competition, but high conversion rates. How do you find them? This article will give you all the tools you need to draw in big traffic and convert better.

“How To Choose A Profitable Niche”

Say you own a mixed martial arts studio. It’s a big world of keywords out there, from “mixed martial arts merchandise” to “mixed martial arts schools.” What is the most profitable niche for you to explore online? Which phrases will bring you the biggest rewards? Learn how to sort through buying signals to find the right keyword set.

“How to Optimize a Webpage for a Keyword”

After researching, fitness pros will need to understand where to put the keywords once they’ve found them and how often to include the keywords as well. This helpful guide will direct you from assembling SEO tools to finding the right keyword to including keywords on a web page.

“How to Take Your Keyword Research To a Higher Level”

As you can imagine, it can be terribly competitive to try ranking for “fitness boot camp.” That’s where something called “long-tail keyword phrases” come in handy. You may find it much easier to bring in qualified traffic with a phrase like “Chicago fitness boot camp,” for example. This article discusses kicking your research up a notch.

“Do you Make these 13 Keyword Research Mistakes?”

There are many false steps even the smartest, smuggest fitness pros can make when it comes to keywords. For instance, are you using “personal trainer” as your keyword? Your search may be way too broad! Are you targeting a keyword like “New York City kettlebell” just because people are searching for it… without thinking that maybe people typing that term are looking to buy kettlebells, rather than take your kettlebell class? Learn about more of the most common mistakes!

“Keywords Forensics: Research Search Terms That Others Miss”

To do the best keyword research, you need to get inside the mind of your target market. What questions are they looking to answer? How can you use your fitness expertise to help them find the answers? The more content you dedicate to answering pertinent questions, the better your traffic and conversions will be.

“How to Find Content Topics That Score Big Using Keyword Research”

Are you wondering what topics to include on you fitness blog? Learn how to make Alternate Keywords work for you to reach new audiences and how to find related websites willing to link to your page.

“15 Ways to Brainstorm Keyword Ideas (And Jumpstart your Brain)”

Data mining is not a joy for many fitness business owners, but it’s a necessary evil. This article helps you find new ideas for your keywords and blog posts when you feel as though the creative well has evaporated.

“How To Use Delicious For Business”

Delicious is a social bookmarking site that can generate a lot of traffic to your page if you make it to the first page results. Learn more about how you can become people’s “go-to” resource for fitness information in your city.

“Keyword Research Can Help Make You Money”

The best fitness blogs have a product to sell too. Once you entertain and enlighten your audience, you’ll want to direct them to action. This article helps you search to the most profitable keywords and shares how to use affiliate links to earn commission from each sale.

“Google Keyword Tool Tutorial”

The Google Keyword Tool is the most commonly used resource for keyword researchers. This video will show you exactly how to use this tool to assess search volume and traffic. You’ll learn how to set your geographic region, language, and other search criteria to get the most accurate results.

“Google Insights For SEO Campaigns”

Google Insights will be an important tool, especially because most fitness businesses are locally operated. You don’t want to waste your time on topics or terms that aren’t trending, so you’ll want to keep abreast of current searches with Google Insights. This short video explains the basics about this SEO tool.

“Spyfu Competition Analysis Made Easy”

Ever wonder what the competition is up to? Surely you want to know what keyword terms Bally or Anytime Fitness are interested in, so you can get a piece of their pie. Spyfu is a free tool, which also offers premium reports for $79/month. You can learn the basics in this brief video.

“Keyword Discovery: Improve Efficiency & ROI With Continuous Keyword Discovery”

Keyword Discovery is a tool that collects data from over 200 search engines for the most complete picture of what people are researching online. You can also access data of what people are buying on shopping sites like Amazon and eBay as well. Plans cost $69.95/month, but this article will explain why Keyword Discovery may very well be the only SEO tool fitness professionals need.

This list is just a guide to help you get started and is by no means exhaustive. Now you can see why so many fitness biz owners choose to outsource this whole task to an SEO firm or seasoned copywriter! It’s a lot of work if you’re scant on time or motivation. However, it’s also very easy and very possible to find the right tool that saves you loads of time, work, and aggravation.