Posted on 15. Jan, 2008 by Kaiser.
As a great man once said – “Let me see that THONG” – Or in this case I wanted to talk to him: I’m referring to fellow trainer Eugene Thong. For every trainer out there who gets big-time media coverage, trains a roster of stars, or is selling a new workout machine, there are dozens who you may never hear about but that are making great livings in this business. We call them Top-Level Trainers, and Eugene’s one of them. I first found out about him when I came across his blog while doing research online late one night. I ended up spending the next 3 hours completely engrossed by his in-depth posts, probably more for my own fitness than my clients. You can find it at www.eugenization.com.
THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF – Brian talks about his specialty and how it relates to every part of his business (listen to the audio).
Posted on 19. Dec, 2007 by Kaiser.
At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long hours – it’s the lack of specialization. A lot of trainers are the same way; they’ll train anyone that walks in the door. For that reason, most of them probably earn much less than my barber. They train whoever they’re assigned, and it could be someone different every hour. They think this allows them to see more clients and add to their incomes, but what it really does is hold them back and leads to their failure. Brian Schiffis a trainer who’ll never leave you questioning his specialty. He’s one of the most well known and accomplished trainers in the country (named one of Men’s Journal‘s “Top 100 Trainers in America”) , and his specialty is Sports Specific Training. Also a physical therapist, he’s accumulated so much knowledge and credentials in this area that he’s developed a tremendous leadership position.
Posted on 05. Dec, 2007 by Kaiser.
“Sales” in it’s traditional sense, is a weird subject for Personal Trainers. If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this case your training sessions), you’ll eventually find it unnecessary to ever have to “sell”; those qualities alone will create for you a base of permanent clients, along with a steady stream of new clients coming in through referrals and inquiries. Voila! you have a thriving training practice! But in spite of this, you still need to understand some of the dynamics of selling to keep this process working fluidly. Especially when you’re starting up a new practice and acquiring clients, or looking to fill up some empty spots in your schedule, having a sound mastery of selling and especially the sales conversationwill give you outstanding results and allow you to get booked solid very quickly. Although sales is a dynamic process, it does have it’s own rules and patterns. Some of the biggest companies in the world have spent millions of dollars testing what works and what doesn’t. They’ve determined that there’s […]
Posted on 27. Nov, 2007 by Kaiser.
Just got back from my two week journey to my homeland of Bangladesh. I call it journey rather than a vacation because the experience was far different than say, a trip to Miami. Yeah, it was hot, but insane traffic conditions, pollution, and extreme poverty isn’t what most people would call getting away. I’m not exaggerating, but I have to say it wasn’t all bad; a lot of good came out of the trip for me; without a doubt it was the most life-changing trip of my life For someone like me born and raised in the US, I can’t put the culture shock into words. The family I have over there is very well off, but that’s just relative; no-matter where you are it’s still surreal and can’t be compared to life here. For example, outside of the luxury condo where I was staying with my uncle and cousins, on one day I watched as the door-to-door chicken salesman was skinning one of his live chickens for his customers. At least it was a fresh source of protein! Despite a dangerous and uncertain way of life, the people were very proud and good spirited. This part amazed me; how […]
Posted on 04. Nov, 2007 by Kaiser.
“The field of personal training is red-hot … and almost completely unregulated. This means that the same people you’re relying on to keep you fit – and, more importantly, safe – during your private session may have neither training nor license to do so. Possible result? Severe injuries. Leave it to the New York Post to go for for that shock and awe value in the first line; that’s how an article from last September in the Post called “Not All Trainers Fit To Be Tried” started. That one line says a lot: – First off that the training field is red-hot – yup, that’s right, and as we’re going to find out, there isn’t money only in training clients, but also training trainers. – It’s unregulated, ie. isn’t surrounded by reams of red tape – This by the way is a good thing , especially for the trainers that know what they’re doing. – There are a lot of people in this industry that don’t have a clue what they’re doing. That last point is what this story is about: training education. More accurately, the article reads just like a Press Release for a new Personal Training School here […]